Elyts Knowledge Center - Engagement RSS Feed

In the ever-evolving world of advertising, television is experiencing a renaissance. Gone are the days when TV commercials were one-way messages aimed at passive viewers. The new wave of television ad..

As traditional retail adapts to the digital age, shopping malls are leveraging innovative technology to enhance the customer experience. One such technology making waves is Beacon Technology. By enabl..

In an era where online shopping dominates consumer behavior, traditional malls are reimagining themselves—not just as retail hubs but as destinations for immersive experiences. One of the most impactf..

In the age of hyper-personalized experiences, proximity marketing has emerged as a powerful tool for brick-and-mortar retailers — especially those operating in shopping malls. With the ability to conn..

In the evolving landscape of retail, understanding shopper behavior is no longer a luxury—it's a necessity. With brick-and-mortar stores striving to compete with the personalized experiences of e-comm..

In an era where digital marketing channels are increasingly saturated, brands are constantly on the hunt for innovative ways to connect with their target audience. While social media, search engines, ..

In the fast-evolving landscape of retail and digital marketing, Retail Media Networks (RMNs) have emerged as a game-changer — especially in the context of mall advertising. Once dominated by static di..

In an era where customer experience defines brand loyalty, interactive kiosks have emerged as a revolutionary tool in reshaping how businesses engage with their audience. Blending technology with conv..

The retail landscape is evolving, and so is the way brands connect with consumers. One of the most innovative tools leading this transformation is the digital mall screen. These high-definition displa..

In today’s fast-evolving digital landscape, marketers are rediscovering the power of Out-of-Home (OOH) advertising—from billboards to transit ads—not just as static brand awareness tools, but as strat..

In today’s fast-paced digital age, grabbing a consumer's attention is no small feat—especially outdoors. Traditional billboards and static signs are quickly giving way to dynamic, interactive outdoor ..

In 2025, the advertising world is undergoing a seismic shift—and digital out-of-home (DOOH) advertising is leading the charge. What was once a static medium with limited reach is now a dynamic, data-d..

In today's digital era, social media has revolutionized how sports brands connect with fans. Platforms like TikTok, Instagram Reels, and YouTube Shorts have emerged as powerhouses for viral content, p..

In recent years, fantasy sports have exploded in popularity, evolving from a niche hobby into a mainstream digital entertainment phenomenon. With millions of users participating across platforms like ..

In the high-stakes world of sports marketing, sponsorships go far beyond logos on jerseys or banners on sidelines. When done right, they become powerful storytelling tools that ignite passion, foster ..

The esports industry has transformed from niche entertainment to a billion-dollar powerhouse, captivating millions of loyal fans across the globe. As competitive gaming surges in popularity, forward-t..

In the ever-evolving world of marketing, brands are constantly seeking new platforms to engage their audiences. One of the most dynamic and high-impact spaces gaining momentum is digital signage in st..

Over-the-top (OTT) platforms have transformed the way we consume entertainment, and now, they’re redefining the world of live sports. What was once the exclusive domain of cable networks has rapidly s..

In an increasingly mobile world, location-based advertising (LBA) has emerged as a powerful tool for businesses aiming to convert online engagement into real-world foot traffic and sales. Leveraging G..

In a world saturated with ads and digital noise, brands are constantly seeking innovative ways to connect with their audiences. Enter experiential marketing — a dynamic strategy that doesn’t just tell..

In the digital age, attention is currency. Businesses only have a few seconds to grab a viewer’s interest, and one of the most powerful tools in this battle is the product demo video. But not all demo..

In a world flooded with ads, pop-ups, and digital noise, brands are constantly looking for new ways to connect with audiences on a deeper, more emotional level. Enter brand documentaries — a rising tr..

In today’s digital age, attention is the new currency. Brands are constantly battling to capture and hold viewers’ attention long enough to convey their message. Enter animated explainer videos—a blen..

In a world overflowing with content, grabbing attention is harder than ever. Digital ads flash by in seconds, and if your message doesn’t stand out instantly, it gets lost in the scroll. That’s where ..

In an age dominated by digital marketing, it may seem surprising that brands are increasingly investing in regional print media. However, this strategic move is proving to be highly effective in conne..

Brand integration in TV shows is not a new concept, but it is evolving at an unprecedented pace. As traditional advertising faces challenges with ad blockers and shifting consumer preferences, brands ..

In the ever-evolving landscape of advertising, businesses continually seek methods that not only capture attention but also drive conversions. One strategy that has proven highly effective, yet often ..

In today’s fast-paced digital age, it’s easy to assume that traditional print media has become obsolete. However, savvy marketers know that combining print and digital media creates a powerful synergy..

In the ever-evolving world of advertising, businesses are constantly on the lookout for new and effective ways to reach their target audiences. While digital and social media platforms have dominated ..

In an increasingly digital world, print advertising continues to hold significant value. However, to remain relevant and engaging, traditional print media has integrated modern technology. One such in..

Seasonal advertising is a dynamic and highly effective strategy used by malls to attract shoppers during specific times of the year. By capitalizing on holidays, special occasions, and seasonal trends..

In today’s competitive retail landscape, brands are constantly seeking innovative ways to engage consumers and drive sales. One powerful tool that has emerged is geo-fencing—a location-based marketing..

In the modern retail landscape, touchscreen directories are rapidly transforming the way shoppers navigate complex spaces such as malls, airports, and large commercial centers. These interactive syste..

In a world increasingly dominated by e-commerce, traditional retail spaces like malls are reinventing themselves to stay relevant. One of the most exciting and promising approaches emerging in recent ..

In the ever-evolving world of marketing, malls are becoming more than just shopping destinations—they are immersive experiences. One of the most innovative ways brands are capturing attention is throu..

In an ever-evolving retail landscape, interactive mall kiosks are gaining traction as essential tools for enhancing customer engagement. As shopping malls transform to meet the expectations of tech-sa..

In the modern advertising landscape, personalization is key. With the rise of Out-Of-Home (OOH) advertising, brands are increasingly leveraging technology to create more engaging and relevant content...

In today’s retail landscape, digital signage has evolved from static displays to interactive experiences that captivate customers and boost sales. Interactive in-store digital signage is transforming ..

In today’s fast-paced retail environment, staying ahead of the competition means adopting innovative technologies that enhance customer engagement and streamline operations. One such breakthrough is l..

In the ever-evolving world of digital marketing, brands are constantly seeking new ways to stay ahead of the competition. One strategy that has gained significant traction in recent years is the omnic..

In a world where consumers are constantly bombarded with advertisements and digital content, brands need to stand out to make a lasting impression. One of the most effective ways to do this is through..

Social media has transformed the way brands communicate with their audiences. A successful social media ad campaign can elevate brand awareness, drive engagement, and ultimately lead to increased sale..

In the ever-evolving world of digital marketing, YouTube pre-roll ads have emerged as one of the most effective ways to capture audience attention. With more users streaming content on YouTube in 2025..

In the dynamic landscape of digital marketing, influencer-produced video ads have emerged as a powerful tool for brands to reach and engage their target audiences. As social media platforms evolve and..

In today’s fast-paced digital world, businesses are constantly seeking new ways to engage consumers. One of the most significant shifts in advertising is the transition from traditional video commerci..

In the age of fast-paced digital consumption, short-form ads have taken the social media world by storm. Platforms like TikTok, Instagram Reels, and YouTube Shorts are thriving on brief, impactful con..

In an age where consumers are constantly bombarded with information, brands must go beyond traditional marketing tactics to foster long-term relationships. One of the most powerful strategies to achie..

Stadiums have long been a hub for advertising, with traditional banners, screens, and sponsorship logos decorating every inch of the space. However, in recent years, a new wave of innovation has emerg..

Fantasy sports apps have surged in popularity, drawing millions of users who engage in virtual sports leagues and competitions. While user engagement is high, these platforms must find sustainable way..

In the fast-paced world of advertising, brands are constantly looking for ways to capture and retain the audience's attention. One of the most effective methods in recent years has been advertising du..

In recent years, augmented reality (AR) and virtual reality (VR) have revolutionized various industries, and sports are no exception. As technology advances, sports organizations and brands are levera..

In the ever-evolving landscape of marketing and brand visibility, major companies are increasingly turning to sports title sponsorships as a key strategy. This dynamic form of sponsorship sees brands ..

Introduction Sponsoring sports team jerseys has become a popular marketing strategy for brands aiming to increase visibility and engage with a passionate audience. But what is the return on investment..

In the rapidly evolving world of digital marketing, brands continuously seek innovative ways to capture the attention of consumers. One area gaining significant traction is in-game advertising, especi..

In the dynamic world of sports marketing, digital perimeter boards are becoming a game-changer. As technology continues to evolve, sports venues and brands are leveraging these cutting-edge advertisin..

In today’s hyper-competitive market, global brands constantly seek innovative ways to capture audience attention. One strategy that has proven remarkably effective is Stadium LED Advertising. The vibr..

In an age dominated by digital marketing, magazine advertising remains a powerful medium for reaching targeted audiences. With high-quality visuals, curated content, and loyal readership, magazines of..

In today’s dynamic advertising landscape, personalization has become a key strategy for brands aiming to captivate their audience. With the rise of artificial intelligence (AI), TV commercials are evo..

In the era of digital shopping, brick-and-mortar stores are facing stiff competition. However, malls can leverage experiential marketing to create immersive, engaging experiences that attract customer..

In the digital age, where connectivity is crucial, shopping malls have become more than just retail destinations. They are now vibrant social and commercial hubs where consumers expect seamless digita..