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In an era dominated by Netflix, Amazon Prime, Disney+, and other streaming giants, the traditional television commercial is undergoing a dramatic transformation. The rise of digital platforms has not ..

In recent years, the entertainment industry has witnessed a significant transformation. Traditional television and over-the-top (OTT) platforms, once considered rivals, are now increasingly merging th..

In today’s dynamic advertising landscape, personalization has become a key strategy for brands aiming to captivate their audience. With the rise of artificial intelligence (AI), TV commercials are evo..