Elyts Knowledge Center - Digital vs Traditional Media RSS Feed

The Indian sports media landscape is undergoing a seismic shift. Once dominated by traditional television networks, the battleground is now shared with a formidable new contender — OTT (Over-The-Top) ..

In today’s digital-first marketing landscape, where programmatic ads, social media campaigns, and influencer collaborations dominate brand strategies, the relevance of mainline media advertising is of..

In an era dominated by smartphones, social media, and on-demand content, it's easy to assume that traditional or mainline media has lost its place. However, despite the rapid rise of digital platforms..