Elyts Knowledge Center - Digital advertising RSS Feed

In the rapidly evolving landscape of sports media, Business-to-Business (B2B) advertising has emerged as a powerful strategy for brands looking to build credibility, reach niche audiences, and secure ..

In an era dominated by digital impressions and programmatic ad placements, brand safety has emerged as a top concern for marketers. With rising instances of ads appearing alongside inappropriate, cont..

In today’s fast-evolving retail environment, malls are not just shopping destinations—they are immersive experience centers. One technology leading this transformation is Augmented Reality (AR). From ..

As the world moves towards urbanization and connectivity, smart cities are rapidly emerging as the epicenters of innovation. These technologically advanced urban areas are not only reshaping infrastru..

In the ever-evolving advertising landscape, Programmatic Digital Out-of-Home (DOOH) is emerging as a transformative force. Combining the power of traditional out-of-home advertising with the precision..

In 2025, the world of Out-of-Home (OOH) advertising is undergoing a dramatic transformation. Traditionally known for static billboards and posters, OOH media is now integrating digital technologies, d..

In 2025, digital advertising is no longer a single-lane highway — it's a multi-platform superhighway powered by Meta, Google, and OTT platforms. Businesses that want to stay ahead in this competitive ..

In today’s volatile business climate, where digital disruptions, shifting consumer behaviors, and emerging technologies are the norm, brands must do more than just adapt — they must future-proof. A ke..

In the fast-evolving digital landscape of 2025, Return on Investment (ROI) has become the defining metric for successful advertising campaigns. Brands are no longer satisfied with just visibility or i..

In today’s content-driven economy, brands are increasingly shifting their focus toward OTT (Over-the-Top) and digital platforms to connect with their target audiences. This shift has significantly tra..

The Direct-to-Consumer (D2C) landscape in 2025 is more competitive than ever. With countless brands fighting for the same digital real estate, standing out requires more than just quality products and..

In today’s evolving marketing landscape, advertisers are constantly faced with the pivotal question: Mainline Media or Digital Ads—what delivers better ROI? As consumer behavior shifts and technology ..

In today’s data-driven marketing landscape, measuring the success of an advertising campaign is just as important as launching it. Advertising agencies rely heavily on Key Performance Indicators (KPIs..

In today's digital-first world, influencer marketing has become a powerful tool for brands aiming to connect with target audiences authentically. Advertising agencies have quickly adapted, forming str..

In today’s hyper-competitive marketing landscape, attention spans are shrinking, and brands are challenged to make an impact in seconds. One brand defied the odds with a powerful 30-second ad film tha..

The landscape of Indian advertising has evolved dramatically over the past decade. Among the most transformative changes is the surge in the use of 3D animation and visual effects (VFX) in ad film pro..

In the ever-evolving world of advertising, one strategy that has consistently captured public attention is celebrity endorsements. From Bollywood stars to cricket legends, celebrities have long been t..

The digital advertising world is undergoing a seismic shift. With Google phasing out third-party cookies in Chrome and increasing global regulations around user data privacy, advertising agencies are ..

In today's competitive marketing landscape, businesses face a crucial decision when planning their advertising strategies: should they manage campaigns in-house or outsource them to an advertising age..

In today’s hyper-connected, digital-first world, advertising is no longer a game of guesswork. Modern advertising agencies are turning to data analytics to drive decision-making, personalize campaigns..

In the fast-evolving world of digital marketing, fantasy sports platforms have emerged as powerful and dynamic advertising channels. With millions of active users, high engagement rates, and deep inte..

In a digital-first world where marketers are flooded with options, one traditional medium is proving to be a silent powerhouse—Out-of-Home (OOH) advertising. As we step into 2025, the relevance of OOH..

In an era where personalization drives consumer engagement, geo-targeted Out-of-Home (OOH) advertising is emerging as a powerful tool for localized marketing. Brands are increasingly moving beyond gen..

In today’s digital era, live sports streaming has revolutionized how fans consume their favorite games. With a growing number of viewers opting for mobile devices over traditional TV screens, advertis..

India’s love for cricket is well known, but over the past decade, the country’s sporting landscape has undergone a remarkable transformation. The Indian Premier League (IPL), along with emerging leagu..

In the fast-evolving world of sports media, brands are constantly faced with a critical question: Should you invest in sponsorship or traditional ad placements? Both approaches offer unique advantages..

In the dynamic world of sports media, brands constantly explore innovative ways to connect with their target audiences. Two of the most prevalent strategies are sponsorship and advertising placement. ..

In today’s hyper-competitive advertising landscape, brands are constantly looking for powerful platforms that can amplify their message and connect with a broader audience. One of the most impactful a..

In the fast-evolving landscape of advertising, brands are continuously navigating between traditional mainline media and the ever-expanding realm of digital media. As we step deeper into 2025, the deb..

The advertising landscape is undergoing a seismic shift, driven by the rapid evolution of technology. Gone are the days when traditional billboards and TV spots ruled the marketing world. Today, adver..

In today’s fast-evolving marketing landscape, creativity alone is no longer enough for advertising agencies to succeed. The integration of data into creative processes has transformed how agencies str..

In today’s fast-paced, media-saturated world, businesses are faced with a critical decision: Should they go the traditional route or embrace digital when choosing an advertising agency? Both tradition..

In the fast-paced world of advertising, where consumers are constantly bombarded with content, a compelling ad film can cut through the noise and leave a lasting impact. Whether you're a brand, agency..

In the evolving world of digital marketing, brands are constantly seeking effective ways to engage the next wave of consumers—Generation Z. Born between 1997 and 2012, Gen Z is digital-native, sociall..

As sports viewership continues to soar across the globe, brands are seizing the opportunity to reach engaged audiences through high-impact advertising on sports media platforms. In 2025, the competiti..

Digital Out-of-Home (DOOH) advertising has transformed the way brands engage with audiences beyond traditional digital channels. As screens and displays become increasingly integrated into public spac..

In today’s fast-paced digital economy, e-commerce brands face intense competition and high customer expectations. To stand out, it’s no longer enough to simply offer quality products — strategic marke..

In the fast-paced world of sports, media campaigns hold the power to turn games into global events and athletes into icons. With millions of passionate fans and ever-growing digital platforms, sports ..

In 2025, sports media continues to be a powerhouse for brand engagement, offering unparalleled access to passionate, loyal, and highly active audiences. As fan behavior evolves with digital trends and..

In the rapidly evolving world of advertising, Out-of-Home (OOH) marketing has undergone a remarkable transformation. With the advent of digital technologies, traditional billboards and static posters ..

In today’s fast-paced digital world, the advertising industry is continuously evolving to meet the demands of both advertisers and consumers. One of the most exciting developments in recent years is t..

In today’s fast-paced digital world, advertising agencies are evolving rapidly, adapting to new technologies, changing consumer behaviors, and the increasing demand for a more personalized approach. O..

In the fast-paced world of branding and marketing, selecting the right advertising agency can make or break a company’s image. Whether you're a startup seeking visibility or an established business lo..

In the rapidly evolving media landscape of 2025, sports advertising remains a powerful vehicle for brands to reach engaged audiences. But the big question today is: TV Sports Sponsorship or OTT Sports..

In today's dynamic marketing landscape, live sports events offer a golden opportunity for brands to capture massive, engaged audiences in real-time. Whether it's cricket, football, the Olympics, or re..

In today’s hyper-connected world, brands are constantly seeking impactful platforms to engage their audience. One arena that has proven to be a game-changer is sports media. From television broadcasts..

In the high-stakes world of advertising, sports media stands out as one of the most dynamic and impactful platforms. Whether it's a 30-second commercial during a major league game or branded content a..

In the fast-evolving world of sports media, advertisers are constantly weighing two powerful options—sponsorship and spot buys. Both strategies offer unique advantages, but choosing the right one depe..

In today's highly competitive advertising landscape, brands are constantly searching for platforms that offer massive reach, high engagement, and strong emotional connections with audiences. Sports me..

In today’s fast-paced digital advertising landscape, advertisers need to constantly adjust their campaigns to maximize performance. Real-time ad optimization allows brands to dynamically tweak their s..

In the ever-evolving world of advertising, media buying has emerged as both an art and a science. With consumers scattered across digital, traditional, and hybrid channels, brands need a sharp media b..

In today’s dynamic digital landscape, brands can no longer rely on a single platform to tell their story. The evolution of media consumption—from traditional television to short-form platforms like Ti..

In today’s fast-paced digital world, attention spans are shorter than ever. Brands are battling not just for visibility but for genuine engagement. Enter minimalist video ads—a growing trend in the ad..

In today’s fast-paced digital world, capturing and retaining audience attention is no easy feat. Traditional video ads are no longer enough to spark real engagement. The solution? Interactive video ad..

In the ever-dynamic world of advertising, animation has emerged as a game-changer. From quirky 2D characters to immersive 3D visual narratives, animation in ad films has undergone a remarkable transfo..

In the ever-evolving world of advertising and brand engagement, one strategy has consistently stood out for its impact and innovation—interactive fan campaigns. These campaigns don’t just speak to aud..

In an era where consumers are bombarded with ads everywhere they go, brands are seeking new ways to stand out and make a lasting impression. One of the most exciting developments in the world of adver..

In today's fast-paced digital world, marketers are increasingly seeking ways to deliver highly relevant advertisements to their target audience. Traditional advertising methods are no longer enough to..

In today's multi-platform digital world, consumers engage with brands across a wide range of channels — from social media and email to display ads, websites, TV, and even physical retail. For marketer..

In the dynamic world of advertising and branding, it’s easy to get dazzled by shiny trophies and glamorous award nights. But the truth is, a campaign that racks up industry recognition doesn’t always ..