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In an age dominated by digital screens, social platforms, and algorithm-driven content consumption, one question continues to stand out for marketers—does mainline media still matter? The answer is a ..

In today’s hyper-digital world, consumer behaviour is influenced not just by what brands say, but how they say it. Creative ad films—crafted with compelling storytelling, strong emotions, and immersiv..

In today’s fast-paced digital environment, sports media has transformed dramatically. News spreads within seconds through social media, online platforms, and mobile apps, creating a world where fans e..

In today's dynamic media landscape, the influence of social media is reshaping traditional mainline media. As social media influencers rise to prominence, mainline media is faced with the challenge of..

Date: Fri, 10 & Sat, 11 Feb 2023Place: Indian Institute of Management, Prabandh Vihar, Bodh Gaya, Bihar 824234As businesses become increasingly digitalized, it is important for them to understand how ..