Elyts Knowledge Center - Customer engagement RSS Feed

In today’s digital-first world, brands are constantly looking for innovative ways to engage consumers both online and offline. Mall media—a rapidly growing segment of out-of-home (OOH) advertising—off..

The e-commerce industry is evolving at an unprecedented pace. With thousands of online stores competing for the same customers, simply having a website is no longer enough. Today’s successful brands l..

In today’s fast-paced digital landscape, customers expect instant responses, personalized experiences, and seamless interactions across channels. Traditional one-way marketing is no longer enough to c..

For years, digital marketers have predicted the decline of email marketing. With the rise of social media, instant messaging, and AI-driven advertising, many assumed email would lose relevance. Howeve..

Email marketing has evolved far beyond newsletters and promotional blasts. In 2025, brands are embracing Email Marketing 2.0, where personalization, automation, and AI-driven strategies shape every in..

In 2025, customer engagement has become more immediate, personalized, and interactive than ever. With brands competing for attention across digital channels, AI chatbots and conversational marketing h..

In 2025, malls are no longer just shopping destinations—they are evolving into immersive brand ecosystems. One of the driving forces behind this transformation is mall media, a dynamic blend of digita..

In today’s crowded digital landscape, brand visibility alone is not enough—customers connect with stories, not slogans. This is why modern advertising agencies place storytelling at the center of thei..

In today’s hyper-connected digital world, attracting customers is only half the battle. The real challenge lies in keeping them engaged, satisfied, and loyal. This is where digital branding comes into..

In today’s cluttered advertising landscape, consumers crave authenticity and emotional resonance more than ever. Traditional promotional tactics no longer suffice — audiences want to feel something. T..

The landscape of mall media advertising is rapidly evolving. As shopping malls become more than just retail spaces, brands are leveraging technology to create meaningful and memorable experiences for ..

In today’s hyper-connected world, customers expect seamless interactions with brands across multiple touchpoints. From online ads to in-store experiences, every channel contributes to building a consi..

In today’s highly competitive digital ecosystem, e-commerce brands rely heavily on online advertising to drive sales. While digital marketing tactics like social media ads, email campaigns, and SEO ar..

In today’s fast-paced digital era, consumers are constantly exposed to countless advertisements. Yet, only a few manage to stand out and leave a lasting impression. The secret behind these memorable a..

In today’s hyper-connected world, audiences no longer consume information through a single medium. They scroll social feeds, browse websites, engage with emails, watch videos, and even interact with o..

In today’s crowded advertising landscape, brands are no longer just competing on price or features — they’re competing for hearts and minds. Consumers gravitate toward brands that understand their nee..

In today’s competitive advertising landscape, businesses can no longer rely on a single channel to drive impactful results. Mainline media—such as television, radio, print, and outdoor advertising—con..

In today’s hyperconnected world, the lines between offline and online experiences are rapidly fading. One of the most compelling trends redefining advertising in 2025 is the rise of phygital—a seamles..

In today’s competitive retail landscape, shopping malls are more than just places to shop — they are lifestyle destinations. With the rise of e-commerce, malls must reinvent themselves as immersive ex..

In today's competitive retail landscape, traditional marketing tactics are no longer enough to captivate audiences or differentiate shopping malls in crowded markets. Enter experiential marketing—a dy..

In today’s fast-paced digital world, advertising agencies are evolving rapidly, adapting to new technologies, changing consumer behaviors, and the increasing demand for a more personalized approach. O..

In the ever-evolving world of advertising and brand engagement, one strategy has consistently stood out for its impact and innovation—interactive fan campaigns. These campaigns don’t just speak to aud..

In an era where technology is redefining consumer experiences, QR code campaigns in malls have emerged as a powerful tool to bridge the gap between the physical and digital worlds. With smartphones be..

Every festive season brings more than just celebrations—it unlocks a golden opportunity for retailers. Malls become vibrant hubs filled with eager shoppers, making it the perfect time to launch creati..

In today’s highly competitive marketplace, brand growth requires more than just great products or services. It demands consistency, clarity, and connection across all customer touchpoints. This is whe..

In the age of hyper-personalized experiences, proximity marketing has emerged as a powerful tool for brick-and-mortar retailers — especially those operating in shopping malls. With the ability to conn..

In the evolving landscape of retail, understanding shopper behavior is no longer a luxury—it's a necessity. With brick-and-mortar stores striving to compete with the personalized experiences of e-comm..

In an era where customer experience defines brand loyalty, interactive kiosks have emerged as a revolutionary tool in reshaping how businesses engage with their audience. Blending technology with conv..

In the digital age, attention is currency. Businesses only have a few seconds to grab a viewer’s interest, and one of the most powerful tools in this battle is the product demo video. But not all demo..

In a world flooded with ads, pop-ups, and digital noise, brands are constantly looking for new ways to connect with audiences on a deeper, more emotional level. Enter brand documentaries — a rising tr..

In an increasingly digital world, print advertising continues to hold significant value. However, to remain relevant and engaging, traditional print media has integrated modern technology. One such in..

In the modern retail landscape, touchscreen directories are rapidly transforming the way shoppers navigate complex spaces such as malls, airports, and large commercial centers. These interactive syste..

In a world increasingly dominated by e-commerce, traditional retail spaces like malls are reinventing themselves to stay relevant. One of the most exciting and promising approaches emerging in recent ..

In the ever-evolving world of marketing, malls are becoming more than just shopping destinations—they are immersive experiences. One of the most innovative ways brands are capturing attention is throu..

In an ever-evolving retail landscape, interactive mall kiosks are gaining traction as essential tools for enhancing customer engagement. As shopping malls transform to meet the expectations of tech-sa..

In today’s retail landscape, digital signage has evolved from static displays to interactive experiences that captivate customers and boost sales. Interactive in-store digital signage is transforming ..

In today’s fast-paced retail environment, staying ahead of the competition means adopting innovative technologies that enhance customer engagement and streamline operations. One such breakthrough is l..

In the ever-evolving world of digital marketing, brands are constantly seeking new ways to stay ahead of the competition. One strategy that has gained significant traction in recent years is the omnic..

In an age where consumers are constantly bombarded with information, brands must go beyond traditional marketing tactics to foster long-term relationships. One of the most powerful strategies to achie..

In the era of digital shopping, brick-and-mortar stores are facing stiff competition. However, malls can leverage experiential marketing to create immersive, engaging experiences that attract customer..

In the digital age, where connectivity is crucial, shopping malls have become more than just retail destinations. They are now vibrant social and commercial hubs where consumers expect seamless digita..

In today’s competitive retail environment, attracting foot traffic is more crucial than ever. While digital marketing is essential, storefront advertising remains one of the most effective ways to cap..

Food courts are bustling hubs of activity, offering a variety of dining options in one convenient location. In such environments, advertising plays a crucial role in shaping consumer behavior. Food co..

In the rapidly evolving digital landscape of 2025, brands must do more than just sell products or services—they need to create compelling narratives that resonate with their audiences. This is where s..

In today’s digital age, advertising is no longer confined to a single channel. Consumers interact with brands across various platforms—social media, search engines, websites, mobile apps, and even tra..

In the rapidly evolving world of retail marketing, the way businesses advertise to consumers has significantly shifted. Traditional retail branding, once the cornerstone of visibility and customer eng..

In today’s competitive business environment, brands are constantly searching for innovative ways to capture attention and leave a lasting impression on their audience. Elevator branding is emerging as..

Food courts in malls, airports, and busy commercial areas attract a diverse range of customers daily. However, simply having a prime location is not enough to drive sales. Maximizing consumer engageme..

In today’s fast-paced digital world, businesses are constantly looking for innovative ways to improve customer experiences. AI-powered kiosks have emerged as a game-changer across various industries, ..

In today’s fast-paced digital world, businesses must engage customers through multiple touchpoints to remain competitive. Omnichannel advertising has emerged as the ultimate strategy for customer rete..

The marketing landscape is undergoing a profound transformation with the integration of artificial intelligence (AI). AI-powered marketing strategies are revolutionizing advertising automation, enabli..

In today’s competitive digital landscape, product demo videos have become an essential tool for businesses aiming to attract, engage, and convert potential customers. A well-crafted demo video not onl..

The retail landscape is rapidly evolving, and malls are adopting innovative technologies to stay ahead. One of the most effective tools in modern shopping centers is digital screens. These high-tech d..

In today's fast-paced retail environment, digital screens have become an essential tool for mall retailers. These screens offer dynamic and engaging ways to attract customers, enhance shopping experie..

The rapid advancement of artificial intelligence (AI) has revolutionized numerous industries, and digital advertising is no exception. Shopping malls, once dominated by static billboards and generic p..

The evolution of advertising has taken a significant leap with interactive digital billboards. These dynamic and engaging advertising platforms are revolutionizing the way businesses connect with thei..

In today’s fast-paced digital landscape, brands must adopt a holistic approach to marketing to achieve sustained growth. Integrated marketing campaigns (IMCs) provide a strategic method to unify messa..

In today’s competitive marketplace, a strong brand is no longer a luxury but a necessity. Businesses that effectively position themselves in the market and maintain a compelling brand identity tend to..

In today’s competitive market, brands are constantly seeking innovative ways to stand out and drive revenue. One such powerful tool is ad filmmaking. A well-executed ad film has the potential to creat..

In the digital age, businesses often overlook traditional marketing strategies in favor of online advertising. However, newspaper ads still hold the potential to deliver exceptional results, especiall..