Elyts Knowledge Center - Cross-Channel Strategy RSS Feed

In today’s dynamic advertising landscape, brands are no longer relying on a single communication channel to influence consumers. Instead, they are blending new-age influencer marketing with traditiona..

In a digital-first world where marketers are flooded with options, one traditional medium is proving to be a silent powerhouse—Out-of-Home (OOH) advertising. As we step into 2025, the relevance of OOH..

In today’s hyper-connected world, consumers don’t just stick to one screen or platform. They scroll social media during commercial breaks, Google products they see in TV ads, and click on links shared..