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The digital advertising landscape is undergoing one of its biggest transformations in decades. In 2026, first-party data has officially taken center stage as third-party cookies continue to fade away...

The phasing out of third-party cookies has fundamentally reshaped digital advertising. Advertising agencies are redefining how they collect, analyze, and activate data in a privacy-first ecosystem.Shi..

With third-party cookies officially phased out, digital marketing has entered a privacy-first era. Brands in 2026 must rethink targeting, measurement, and personalization without relying on invasive t..