Elyts Knowledge Center - Consumer psychology RSS Feed

In the rapidly evolving advertising landscape, agencies are constantly searching for more accurate ways to understand what drives consumer decisions. While traditional surveys, focus groups, and analy..

Ad films are more than just visually appealing stories—they are carefully crafted psychological experiences designed to influence emotions, memory, and behaviour. While thousands of ads are produced e..

Outdoor advertising, or Out-of-Home (OOH) media, has long been a staple in brand marketing. From towering billboards on highways to interactive transit ads in metro stations, OOH media is omnipresent,..

In today’s competitive advertising landscape, brands are no longer just selling products — they are selling emotions, experiences, and stories. Ad films, when executed with the right psychological tri..

Outdoor advertising, or Out-of-Home (OOH) media, has remained one of the most effective marketing channels, despite the digital revolution. But what makes billboards, transit ads, and street posters s..

Out-of-Home (OOH) media has long been one of the most powerful forms of advertising, shaping consumer behavior in ways that are both conscious and subconscious. Unlike digital ads that can be skipped ..

In today’s marketing landscape, businesses often debate whether digital-first strategies outweigh the influence of traditional platforms. While digital channels are undoubtedly powerful, mainline medi..

In the dynamic world of retail marketing, Mall Media has emerged as a powerful tool that significantly influences shopper behavior — especially impulse buying. By strategically placing visually engagi..

In today’s fiercely competitive advertising landscape, capturing consumer attention and influencing decision-making requires more than creative flair — it demands scientific insight. That’s where neur..

In the world of advertising, especially in the high-stakes realm of ad films, one age-old debate continues to shape creative strategy: emotion vs. logic. Should a brand appeal to the heart or the head..

In today’s fast-paced digital ecosystem, capturing attention is an art — and a science. Ad films, whether 30-second TV commercials or short-form social media videos, rely heavily on psychological prin..

In a marketplace saturated with advertising noise, trust is currency — and for Indian consumers, mainline media continues to be a key source of credibility. As digital platforms face increasing scruti..

In today’s hyper-competitive retail landscape, understanding why consumers make certain decisions is just as important as where they make them. Mall advertising stands out as a unique form of Out-of-H..

In an era dominated by fleeting digital impressions, mall media emerges as a powerful channel that captures consumer attention where it matters most—at the point of decision-making. But what makes mal..

In the ever-evolving world of advertising, creativity alone isn’t enough. The most successful advertising agencies dive deep into the science of consumer psychology—understanding how people think, fee..

Mall media campaigns have evolved far beyond banners and kiosks — they are now strategic tools rooted deeply in consumer psychology. Understanding how people think, feel, and behave in a shopping envi..

Mall branding campaigns have become a powerful tool in the marketer’s arsenal, especially in an age where physical retail spaces compete with the convenience of online shopping. But what makes mall br..

In a world dominated by visual content and shrinking attention spans, ad films have emerged as one of the most powerful tools in a brand's marketing arsenal. These short yet impactful videos do more t..

In the bustling world of modern marketing, one strategy is quietly turning heads—mall audio advertising. While digital billboards and flashy store displays grab visual attention, it’s the subtle power..

Sports sponsorship is a multi-billion-dollar industry that leverages human emotions, psychology, and consumer behavior to build brand awareness and drive sales. Advertisers strategically invest in spo..

Shopping malls have long been a hotspot for retailers and brands aiming to capture consumer attention. Mall advertising, whether in the form of banners, digital displays, kiosks, or experiential marke..

In today's competitive digital landscape, businesses are constantly seeking innovative ways to capture consumer attention and foster brand loyalty. One of the most effective methods is emotional adver..

In the fast-paced world of television advertising, brands are constantly vying for audience attention. While creative visuals and catchy slogans play a role, it is emotion that truly drives engagement..

In the ever-evolving landscape of retail, understanding shopper behavior is critical for brands aiming to maximize their influence on purchasing decisions. Mall branding, a crucial aspect of retail ma..

In the dynamic world of sports, entertainment, and brand marketing, fan loyalty plays a crucial role in driving engagement and revenue. Understanding the psychology behind fan loyalty helps businesses..

Typography plays a crucial role in print advertising, influencing how consumers perceive and interact with advertisements. Beyond aesthetics, typography is deeply rooted in psychological principles, r..

In today's competitive market, understanding the psychology behind shopper engagement is crucial for businesses looking to maximize their sales and customer loyalty. The way consumers think, feel, and..

In the bustling world of advertising, out-of-home (OOH) media stands tall as a dynamic and impactful channel. From billboards lining highways to digital screens in busy urban centers, OOH media captur..

In the fast-paced world of marketing, understanding consumer psychology is key to creating effective ad films. These visual masterpieces go beyond promoting products; they aim to influence consumer be..