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Elyts Knowledge Center - Connected TV RSS Feed

27 Aug Television Advertising Continues | Drive Mass Consumer Engagement
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In a world increasingly dominated by digital platforms, television advertising has not only survived but continues to thrive in 2025. While brands now diversify their budgets across social media, infl..
29 Jul Television Advertising | Data Driven Targeting | Digital | Elyts
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In the rapidly evolving advertising ecosystem of 2025, television is undergoing a major transformation. Far from being a relic of the past, TV is emerging as a powerful, data-driven platform that riva..
20 May Mainline Media Trends | Media Measurement | Digital Marketing
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As the advertising landscape continues to evolve, mainline media remains a crucial channel for brands seeking to connect with broad audiences effectively. In 2025, advertisers face a dynamic environme..
11 Apr New Wave | Television Ads | Interactive | Shoppable | Digitally
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In the ever-evolving world of advertising, television is experiencing a renaissance. Gone are the days when TV commercials were one-way messages aimed at passive viewers. The new wave of television ad..
14 Mar Streaming Services | Revolutionizing | TV Ads | Digital Marketing
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The rise of streaming services has revolutionized the way we consume content, and along with it, the landscape of TV advertising has undergone a significant transformation. Traditional television adve..
14 Mar Brands | Leverage Connected TV | Advertising Success | Digitally
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In the evolving landscape of digital advertising, Connected TV (CTV) has emerged as a powerful medium for brands to reach their target audiences. With the rise of streaming services and smart TVs, CTV..
14 Mar Brand Strategy | TV Advertising | Relevant | Digital Marketing
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In an era dominated by digital marketing, social media, and streaming services, many assume that traditional TV advertising is becoming obsolete. However, television remains a powerful advertising med..
07 Jan Programmatic | Trends | Future Insights | Digital Marketing
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In 2025, programmatic advertising is expected to continue reshaping the way brands reach their audience, making digital advertising more efficient, automated, and data-driven. Whether you're new to th..
23 Dec Digital Media | Buying | Shaping | Programmatic Marketing
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The advertising industry is in a constant state of evolution, driven by technological advancements and shifting consumer behaviors. Among these transformations, digital media buying has emerged as a c..
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