Elyts Knowledge Center - Campaign Performance RSS Feed

In today’s performance-driven marketing ecosystem, brands are under constant pressure to prove ROI. While digital channels provide instant dashboards and real-time metrics, mainline media campaigns—in..

Out-of-Home (OOH) advertising has evolved from being a purely awareness-driven medium to one that delivers measurable business impact. With the rise of digital screens, mobile data, and advanced analy..

In today’s fragmented digital landscape, brands rarely rely on a single platform to reach their audience. From social media and search engines to television, outdoor media, and influencer partnerships..

Out-of-Home (OOH) advertising continues to be one of the most powerful channels for reaching audiences at scale. Whether it’s billboards, transit ads, digital screens, mall branding, or airport media,..

In today’s competitive marketing landscape, brands have a plethora of advertising channels to choose from. Among them, Mainline Media and Digital Advertising are two prominent options. While both serv..

Mall media has become a go-to channel for brands aiming to reach high-intent shoppers in a concentrated environment. But with increasing marketing budgets and accountability, measuring the ROI (Return..

Out-of-Home (OOH) advertising has evolved beyond static billboards and bus shelter posters. With the integration of digital technologies, real-time data, and AI-driven insights, measuring the effectiv..

In today’s fast-paced digital advertising landscape, advertisers need to constantly adjust their campaigns to maximize performance. Real-time ad optimization allows brands to dynamically tweak their s..

In today’s digital marketing landscape, it’s not just about reaching your audience – it’s about reaching them repeatedly with the right message, at the right time, and through the right channels. Freq..

Out-of-home (OOH) media campaigns are a cornerstone of advertising, offering brands the opportunity to capture the attention of a wide audience in physical spaces. Whether through billboards, transit ..