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Measuring ROI (Return on Investment) from mainline media campaigns—TV, print, radio, and outdoor—has always been challenging due to limited traceability compared to digital platforms. However, with sm..

In today’s fast-paced digital era, political and social campaigns need more than just online outreach to make an impact. Mainline media—which includes television, radio, newspapers, and print publicat..

In the fast-paced world of digital marketing, businesses are continuously seeking ways to evaluate the effectiveness of their advertising campaigns. One of the most crucial metrics in this pursuit is ..

In today’s dynamic marketing landscape, reaching the right audience with the right message is more crucial than ever. Out-of-Home (OOH) advertising remains a powerful tool, offering broad visibility a..

In today’s fast-evolving advertising landscape, Out-of-Home (OOH) media has emerged as a crucial player in reaching diverse audiences. Whether it’s the towering billboards along highways, digital scre..