Elyts Knowledge Center - CTV RSS Feed

As technology continues to evolve, mainline media is entering a transformative era. Traditional platforms like TV, radio, print, and outdoor advertising are no longer operating in isolation — they are..

Television advertising is far from fading. In fact, in 2025, it’s evolving faster than ever—powered by data, technology, and changing viewer behaviors. As marketers recalibrate their strategies to mee..

Programmatic advertising just turned 15, but in 2025 it feels more like a brand‑new industry. Four forces are reshaping everything from auction mechanics to creative strategy: The (Near)‑Post‑Co..

In the evolving landscape of digital advertising, Connected TV (CTV) has emerged as a powerful medium for brands to reach their target audiences. With the rise of streaming services and smart TVs, CTV..

The digital revolution has reshaped the way consumers engage with media, with streaming platforms dominating viewership. As traditional TV viewership declines, marketers and business owners often ques..

Television advertising is evolving rapidly in response to technological advancements, changing consumer behavior, and emerging digital trends. As we step into 2025, advertisers are leveraging new stra..

The landscape of television advertising has drastically evolved with the rise of streaming platforms. Traditional TV commercials are no longer the sole avenue for marketers to reach audiences. Instead..