Elyts Knowledge Center - Branding RSS Feed
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India’s retail landscape has undergone a remarkable transformation in the past decade, with shopping malls becoming lifestyle destinations rather than just retail hubs. From premium malls in Tier-1 ci..
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Out-of-Home (OOH) advertising has long been one of the most powerful mediums for brands to connect with consumers in the physical world. From billboards on highways to digital screens in urban hubs, O..
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In the digital era, the way fans consume sports has transformed drastically. No longer are they just passive spectators; today’s fans are also creators, influencers, and storytellers. User-Generated C..
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Why Choose Elyts Branding Solution for Your OOH Campaigns?In today’s competitive world, Out-of-Home (OOH) advertising is not just about putting up a billboard — it’s about creating a powerful brand pr..
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In a world where people are constantly on the move, Transit Media Advertising has emerged as one of the most effective ways to capture attention. From buses and autos to metros and cabs, transit ads e..
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In today’s world of politics, visibility is everything. Political leaders and parties must constantly stay connected with the public, and Out-of-Home (OOH) advertising has become a powerful tool to sh..
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In today’s world of politics, visibility is everything. Political leaders and parties must constantly stay connected with the public, and Out-of-Home (OOH) advertising has become a powerful tool to sh..
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When we think of Out-of-Home (OOH) advertising, the spotlight often falls on metro cities like Delhi, Mumbai, Chennai, or Dubai. However, the real growth story lies in Tier-2 cities, where untapped po..
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The Role of OOH in Sustainable Marketing: Green AdvertisingToday’s consumers are not just buying products — they are buying values. Sustainability has become a key driver in marketing strategies, and ..
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How Programmatic DOOH is Redefining Real-Time AdvertisingIn the fast-changing world of outdoor media, Programmatic Digital Out-of-Home (pDOOH) is becoming a game-changer. It combines automation, AI, a..
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IntroductionIn today’s data-driven world, businesses want clear proof that their marketing spends are bringing results. Outdoor Advertising, commonly known as OOH (Out-of-Home Advertising), has evolve..
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Green OOH: How Sustainable Outdoor Advertising Is Shaping Brand PerceptionIntroductionIn 2025, sustainability isn’t just a trend—it’s a necessity. Consumers increasingly expect brands to reduce their ..
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From Static to Smart: Why DOOH Is Becoming the Backbone of Modern MarketingIntroductionBillboards were once static, one-size-fits-all posters. Today, in 2025, they’ve evolved into smart digital displa..
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The Future of OOH Advertising in 2025: How AI and Data Analytics Are Redefining Outdoor AdsIntroductionOOH (Out-of-Home) advertising is no longer just about large billboards on highways. In 2025, it h..
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Advertising has always evolved with technology, from print
and radio to television and digital media. Now, brands are looking up — quite
literally — to make a statement. Drone advertising is an innova..
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In today’s hyperconnected world, brands aiming to make a
global impact must start by thinking locally. The most successful global
campaigns don’t simply translate messages—they transform them by tappi..
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In the fast-moving consumer goods (FMCG) sector, trust and brand familiarity
are essential drivers of consumer choice. While digital channels have gained
prominence, mainline media—such as television,..
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In the digital-first age, where online marketing strategies
often dominate the conversation, one highly effective offline medium continues
to stand out—mall media. For startups and new businesses look..
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In the highly competitive world of advertising, one strategy
is proving to be more effective than ever in 2025 — creative storytelling.
As audiences grow more skeptical of traditional marketing tactic..
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In today’s rapidly evolving marketing landscape, selecting
the right advertising agency is more than a partnership—it’s a strategic
investment in your brand’s future. With the rise of AI-driven tools,..
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In today’s hyper-competitive market, where brands fight for
every second of consumer attention, ad films are not just
commercials—they are storytelling tools. But no matter how visually stunning or
em..
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In today's dynamic marketing landscape, influencers are
playing an increasingly pivotal role in shaping the creative direction of ad
films. With the rise of social media and content-driven marketing s..
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In today’s volatile business climate, where digital
disruptions, shifting consumer behaviors, and emerging technologies are the
norm, brands must do more than just adapt — they must future-proof. A
ke..
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In 2025, the advertising landscape is undergoing a
transformation. With shifting consumer expectations, the rise of niche
marketing, and the increasing need for agility, many brands are turning away
f..
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In today’s fast-evolving advertising landscape, Digital
Out-of-Home (DOOH) has emerged as a powerful force — especially within
shopping malls. With foot traffic on the rise in retail destinations, int..
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In an era where consumer attention is fragmented across
platforms, Mall Media Advertising has emerged as a powerful way to
engage shoppers in high-intent environments. Malls are more than just shoppin..
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In today's competitive business landscape, startups face the
twin challenge of gaining visibility and doing it on a shoestring budget. While
digital marketing has long been the go-to for lean advertis..
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In today's competitive business landscape, startups face the
twin challenge of gaining visibility and doing it on a shoestring budget. While
digital marketing has long been the go-to for lean advertis..
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In today's digital-first landscape, brands are constantly vying for consumer
attention. With the average attention span dwindling to mere seconds,
short-form ad films have emerged as a powerful weapon..
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In the competitive world of retail marketing, branding in
malls plays a pivotal role in attracting and retaining consumers. However,
the approach to mall branding significantly differs depending on th..
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As retail environments evolve, mall media advertising
has emerged as a powerful tool for brands aiming to capture consumer attention
at the point of purchase. With high foot traffic and diverse demogr..
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In a digital-first era where screens dominate attention,
Out-of-Home (OOH) advertising continues to stand tall—literally and
figuratively. From vibrant billboards on highways to dynamic digital displa..
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Mall media advertising has become an increasingly
powerful way for brands to connect with consumers in high-traffic, premium
retail environments. With footfalls that often exceed tens of thousands per..
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In today’s digital age, visual storytelling has evolved
dramatically, and at the heart of this transformation lies Visual Effects
(VFX). In the realm of advertising, where attention spans are short an..
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In today’s fast-paced digital world, real-time engagement
has emerged as a game-changer for brands, especially in the realm of sports
media. With millions of fans glued to their screens during live ga..
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In India, sports are more than just games — they're a
cultural phenomenon. With millions glued to their screens and stadiums packed
with passionate fans, Indian sports leagues like the Indian Premier ..
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Mall branding is more than just colorful posters and flashy
banners — it’s a powerful marketing strategy that directly influences buyer
decisions at the point of sale. As consumers navigate through sh..
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Mall branding has emerged as a strategic touchpoint for
marketers aiming to connect with urban consumers. However, the approach to mall
branding varies significantly between Tier 1 and Tier 2 cities. ..
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Outdoor advertising has always been a powerful medium for
brands looking to build mass visibility. But in 2025, the landscape has shifted
dramatically with the rise of Digital Out-of-Home (DOOH) adv..
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In the ever-evolving world of advertising, mall branding
stands out as one of the most impactful ways to reach a captive and diverse
audience. With foot traffic from families, teens, professionals, an..
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Festive seasons present a golden opportunity for
brands to create lasting impressions, especially in high-footfall venues like
shopping malls. With consumers in a celebratory mood and a greater propen..
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Ad films, or television commercials, are more than just
sales pitches—they're miniature cinematic experiences. The best of them tell
compelling stories, evoke deep emotions, and leave a lasting impres..
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In the ever-evolving world of advertising, mainline media—including
television, radio, and print—continues to hold significant sway, especially for
large-scale brand campaigns. As we step into 2025, t..
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In today’s fast-evolving marketing landscape, the debate
between mainline media vs digital media continues to be a focal point
for brands seeking the best ROI. With businesses striving to optimize
vis..
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IntroductionMalls continue to be a vital touchpoint for brands — not just for retail, but also for building awareness, creating experiences, and influencing purchase decisions. With high footfall, lon..
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IntroductionMall branding in 2025 is undergoing a radical transformation — driven by technology, data, and evolving consumer behavior. No longer limited to banners and static posters, modern malls are..
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IntroductionMall branding is a powerful tool for brands to connect with high-intent consumers — but even great campaigns can fall flat due to common missteps. Whether you're new to mall advertising or..
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IntroductionMall advertising is a premium branding opportunity — but it requires smart financial planning to yield strong results. Whether you're a startup brand or an established retailer, budgeting ..
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Programmatic advertising just turned 15, but in 2025 it
feels more like a brand‑new industry. Four
forces are reshaping everything from auction mechanics to creative strategy:
The
(Near)‑Post‑Co..
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In the rapidly evolving digital landscape, one strategy is
taking the spotlight and changing the way brands connect with their audiences —
Content-First Branding. No longer is branding just about eye-..
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In today’s hyper-competitive market, product features and
pricing alone no longer guarantee success. Consumers, especially Millennials
and Gen Z, are increasingly drawn to brands that reflect their va..
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In today’s fast-paced digital world, attention spans are
shorter than ever. Brands are battling not just for visibility but for genuine
engagement. Enter minimalist video ads—a growing trend in the
ad..
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In the bustling world of modern marketing, one strategy
is quietly turning heads—mall audio advertising. While digital billboards
and flashy store displays grab visual attention, it’s the subtle power..
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In today’s hyper-competitive retail environment, brands are
constantly searching for innovative ways to cut through the noise and connect
with consumers. One powerful yet often underutilized strategy ..
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In today’s hyper-connected world, brands constantly compete
for consumer attention. While digital advertising dominates much of the
landscape, there’s something uniquely powerful about real-world inte..
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In today’s highly competitive digital landscape, brand
identity is more than just a logo or color palette—it's the heart and soul
of a business. It's how your audience perceives you, remembers you, an..
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In today’s hyper-connected world, the rules of branding have
undergone a radical shift. The digital age hasn’t just introduced new
platforms—it has redefined how brands are born, built, and sustained...
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In the fast-evolving world of marketing and technology, the
definition of a full-service advertising agency has transformed
dramatically. What was once a mix of media buying, print ads, and TV spots h..
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In a world flooded with content, brands need more than just
a great product to stand out — they need to be remembered. That’s where visual
branding plays a powerful role. By strategically using design..
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In today’s hyper-connected world, advertising is no longer
confined by borders. Brands have the power—and the challenge—of speaking to
diverse audiences with varying values, languages, and cultural no..