Elyts Knowledge Center - Branding RSS Feed

In today’s fast-paced digital world, attention spans are shorter than ever. For startups, standing out from the crowd often feels like a challenge—especially with limited budgets. The good news? Creat..

Colors are more than just visual elements in advertising—they are powerful psychological triggers that shape emotions, influence decisions, and build brand identity. In ad films and creative campaigns..

India’s retail landscape has undergone a remarkable transformation in the past decade, with shopping malls becoming lifestyle destinations rather than just retail hubs. From premium malls in Tier-1 ci..

Out-of-Home (OOH) advertising has long been one of the most powerful mediums for brands to connect with consumers in the physical world. From billboards on highways to digital screens in urban hubs, O..

In the digital era, the way fans consume sports has transformed drastically. No longer are they just passive spectators; today’s fans are also creators, influencers, and storytellers. User-Generated C..

Why Choose Elyts Branding Solution for Your OOH Campaigns?In today’s competitive world, Out-of-Home (OOH) advertising is not just about putting up a billboard — it’s about creating a powerful brand pr..

In a world where people are constantly on the move, Transit Media Advertising has emerged as one of the most effective ways to capture attention. From buses and autos to metros and cabs, transit ads e..

In today’s world of politics, visibility is everything. Political leaders and parties must constantly stay connected with the public, and Out-of-Home (OOH) advertising has become a powerful tool to sh..

In today’s world of politics, visibility is everything. Political leaders and parties must constantly stay connected with the public, and Out-of-Home (OOH) advertising has become a powerful tool to sh..

When we think of Out-of-Home (OOH) advertising, the spotlight often falls on metro cities like Delhi, Mumbai, Chennai, or Dubai. However, the real growth story lies in Tier-2 cities, where untapped po..

The Role of OOH in Sustainable Marketing: Green AdvertisingToday’s consumers are not just buying products — they are buying values. Sustainability has become a key driver in marketing strategies, and ..

How Programmatic DOOH is Redefining Real-Time AdvertisingIn the fast-changing world of outdoor media, Programmatic Digital Out-of-Home (pDOOH) is becoming a game-changer. It combines automation, AI, a..

IntroductionIn today’s data-driven world, businesses want clear proof that their marketing spends are bringing results. Outdoor Advertising, commonly known as OOH (Out-of-Home Advertising), has evolve..

Green OOH: How Sustainable Outdoor Advertising Is Shaping Brand PerceptionIntroductionIn 2025, sustainability isn’t just a trend—it’s a necessity. Consumers increasingly expect brands to reduce their ..

From Static to Smart: Why DOOH Is Becoming the Backbone of Modern MarketingIntroductionBillboards were once static, one-size-fits-all posters. Today, in 2025, they’ve evolved into smart digital displa..

The Future of OOH Advertising in 2025: How AI and Data Analytics Are Redefining Outdoor AdsIntroductionOOH (Out-of-Home) advertising is no longer just about large billboards on highways. In 2025, it h..

Advertising has always evolved with technology, from print and radio to television and digital media. Now, brands are looking up — quite literally — to make a statement. Drone advertising is an innova..

In today’s hyperconnected world, brands aiming to make a global impact must start by thinking locally. The most successful global campaigns don’t simply translate messages—they transform them by tappi..

In the fast-moving consumer goods (FMCG) sector, trust and brand familiarity are essential drivers of consumer choice. While digital channels have gained prominence, mainline media—such as television,..

In the digital-first age, where online marketing strategies often dominate the conversation, one highly effective offline medium continues to stand out—mall media. For startups and new businesses look..

In the highly competitive world of advertising, one strategy is proving to be more effective than ever in 2025 — creative storytelling. As audiences grow more skeptical of traditional marketing tactic..

In today’s rapidly evolving marketing landscape, selecting the right advertising agency is more than a partnership—it’s a strategic investment in your brand’s future. With the rise of AI-driven tools,..

In today’s hyper-competitive market, where brands fight for every second of consumer attention, ad films are not just commercials—they are storytelling tools. But no matter how visually stunning or em..

In today's dynamic marketing landscape, influencers are playing an increasingly pivotal role in shaping the creative direction of ad films. With the rise of social media and content-driven marketing s..

In today’s volatile business climate, where digital disruptions, shifting consumer behaviors, and emerging technologies are the norm, brands must do more than just adapt — they must future-proof. A ke..

In 2025, the advertising landscape is undergoing a transformation. With shifting consumer expectations, the rise of niche marketing, and the increasing need for agility, many brands are turning away f..

In today’s fast-evolving advertising landscape, Digital Out-of-Home (DOOH) has emerged as a powerful force — especially within shopping malls. With foot traffic on the rise in retail destinations, int..

In an era where consumer attention is fragmented across platforms, Mall Media Advertising has emerged as a powerful way to engage shoppers in high-intent environments. Malls are more than just shoppin..

In today's competitive business landscape, startups face the twin challenge of gaining visibility and doing it on a shoestring budget. While digital marketing has long been the go-to for lean advertis..

In today's competitive business landscape, startups face the twin challenge of gaining visibility and doing it on a shoestring budget. While digital marketing has long been the go-to for lean advertis..

In today's digital-first landscape, brands are constantly vying for consumer attention. With the average attention span dwindling to mere seconds, short-form ad films have emerged as a powerful weapon..

In the competitive world of retail marketing, branding in malls plays a pivotal role in attracting and retaining consumers. However, the approach to mall branding significantly differs depending on th..

As retail environments evolve, mall media advertising has emerged as a powerful tool for brands aiming to capture consumer attention at the point of purchase. With high foot traffic and diverse demogr..

In a digital-first era where screens dominate attention, Out-of-Home (OOH) advertising continues to stand tall—literally and figuratively. From vibrant billboards on highways to dynamic digital displa..

Mall media advertising has become an increasingly powerful way for brands to connect with consumers in high-traffic, premium retail environments. With footfalls that often exceed tens of thousands per..

In today’s digital age, visual storytelling has evolved dramatically, and at the heart of this transformation lies Visual Effects (VFX). In the realm of advertising, where attention spans are short an..

In today’s fast-paced digital world, real-time engagement has emerged as a game-changer for brands, especially in the realm of sports media. With millions of fans glued to their screens during live ga..

In India, sports are more than just games — they're a cultural phenomenon. With millions glued to their screens and stadiums packed with passionate fans, Indian sports leagues like the Indian Premier ..

Mall branding is more than just colorful posters and flashy banners — it’s a powerful marketing strategy that directly influences buyer decisions at the point of sale. As consumers navigate through sh..

Mall branding has emerged as a strategic touchpoint for marketers aiming to connect with urban consumers. However, the approach to mall branding varies significantly between Tier 1 and Tier 2 cities. ..

Outdoor advertising has always been a powerful medium for brands looking to build mass visibility. But in 2025, the landscape has shifted dramatically with the rise of Digital Out-of-Home (DOOH) adv..

In the ever-evolving world of advertising, mall branding stands out as one of the most impactful ways to reach a captive and diverse audience. With foot traffic from families, teens, professionals, an..

Festive seasons present a golden opportunity for brands to create lasting impressions, especially in high-footfall venues like shopping malls. With consumers in a celebratory mood and a greater propen..

Ad films, or television commercials, are more than just sales pitches—they're miniature cinematic experiences. The best of them tell compelling stories, evoke deep emotions, and leave a lasting impres..

In the ever-evolving world of advertising, mainline media—including television, radio, and print—continues to hold significant sway, especially for large-scale brand campaigns. As we step into 2025, t..

In today’s fast-evolving marketing landscape, the debate between mainline media vs digital media continues to be a focal point for brands seeking the best ROI. With businesses striving to optimize vis..

IntroductionMalls continue to be a vital touchpoint for brands — not just for retail, but also for building awareness, creating experiences, and influencing purchase decisions. With high footfall, lon..

IntroductionMall branding in 2025 is undergoing a radical transformation — driven by technology, data, and evolving consumer behavior. No longer limited to banners and static posters, modern malls are..

IntroductionMall branding is a powerful tool for brands to connect with high-intent consumers — but even great campaigns can fall flat due to common missteps. Whether you're new to mall advertising or..

IntroductionMall advertising is a premium branding opportunity — but it requires smart financial planning to yield strong results. Whether you're a startup brand or an established retailer, budgeting ..

Programmatic advertising just turned 15, but in 2025 it feels more like a brand‑new industry. Four forces are reshaping everything from auction mechanics to creative strategy: The (Near)‑Post‑Co..

In the rapidly evolving digital landscape, one strategy is taking the spotlight and changing the way brands connect with their audiences — Content-First Branding. No longer is branding just about eye-..

In today’s hyper-competitive market, product features and pricing alone no longer guarantee success. Consumers, especially Millennials and Gen Z, are increasingly drawn to brands that reflect their va..

In today’s fast-paced digital world, attention spans are shorter than ever. Brands are battling not just for visibility but for genuine engagement. Enter minimalist video ads—a growing trend in the ad..

In the bustling world of modern marketing, one strategy is quietly turning heads—mall audio advertising. While digital billboards and flashy store displays grab visual attention, it’s the subtle power..

In today’s hyper-competitive retail environment, brands are constantly searching for innovative ways to cut through the noise and connect with consumers. One powerful yet often underutilized strategy ..

In today’s hyper-connected world, brands constantly compete for consumer attention. While digital advertising dominates much of the landscape, there’s something uniquely powerful about real-world inte..

In today’s highly competitive digital landscape, brand identity is more than just a logo or color palette—it's the heart and soul of a business. It's how your audience perceives you, remembers you, an..

In today’s hyper-connected world, the rules of branding have undergone a radical shift. The digital age hasn’t just introduced new platforms—it has redefined how brands are born, built, and sustained...

In the fast-evolving world of marketing and technology, the definition of a full-service advertising agency has transformed dramatically. What was once a mix of media buying, print ads, and TV spots h..