Elyts Knowledge Center - Branding RSS Feed

As global brands aggressively expand across India, a major strategic shift is taking place — they are increasingly partnering with regional advertising agencies instead of relying solely on large nati..

Building a successful partnership with an advertising agency can transform a brand’s market presence, visibility, and revenue. However, many brands unintentionally sabotage these relationships due to ..

In 2025, brands are navigating a highly competitive landscape where customer expectations, digital technologies, and marketing channels evolve faster than ever. One of the most crucial decisions a bus..

Choosing the right advertising agency in 2025 is no longer just about creativity—it’s about finding a strategic partner that can navigate a rapidly evolving digital landscape. With new technologies, s..

In a digital landscape where users crave immersive and interactive content, Augmented Reality (AR) and Virtual Reality (VR) have emerged as game-changing technologies for brand communication. These to..

In today’s competitive digital landscape, having a strong online brand is no longer optional for startups—it’s essential. But with limited budgets, many new businesses struggle to build visibility and..

As the e-commerce landscape becomes more competitive, 2025 demands brands to go beyond product listings and discounts. Today’s customers expect personalized experiences, authentic brand identity, and ..

In today’s hypercompetitive digital world, brands are constantly evolving to meet customer expectations, market trends, and technological advancements. Rebranding is no longer just about changing a lo..

In today’s fast-paced digital landscape, building a strong online brand presence is more important than ever. As brands compete for consumer attention across multiple platforms, even small branding er..

In the fast-evolving digital landscape, Artificial Intelligence (AI) and Machine Learning (ML) are revolutionizing how brands connect with their audiences. From data-driven marketing to hyper-personal..

In 2025, digital branding is entering a new era shaped by advanced technology, consumer personalization, and immersive digital experiences. Brands are no longer defined just by their logos or slogans ..

Mainline media—TV, print, radio, and outdoor—remains one of the most powerful marketing channels, especially for building large-scale brand awareness and trust. However, many brands fail to get maximu..

In a rapidly evolving media landscape, brands today face the challenge of capturing consumer attention across multiple touchpoints. While digital advertising continues to grow, traditional avenues lik..

In today’s competitive business landscape, choosing the right marketing agency can make or break your success. Companies often face a critical decision: should they partner with a performance marketin..

In today’s fast-paced digital world, attention spans are shorter than ever. For startups, standing out from the crowd often feels like a challenge—especially with limited budgets. The good news? Creat..

Colors are more than just visual elements in advertising—they are powerful psychological triggers that shape emotions, influence decisions, and build brand identity. In ad films and creative campaigns..

India’s retail landscape has undergone a remarkable transformation in the past decade, with shopping malls becoming lifestyle destinations rather than just retail hubs. From premium malls in Tier-1 ci..

Out-of-Home (OOH) advertising has long been one of the most powerful mediums for brands to connect with consumers in the physical world. From billboards on highways to digital screens in urban hubs, O..

In the digital era, the way fans consume sports has transformed drastically. No longer are they just passive spectators; today’s fans are also creators, influencers, and storytellers. User-Generated C..

Why Choose Elyts Branding Solution for Your OOH Campaigns?In today’s competitive world, Out-of-Home (OOH) advertising is not just about putting up a billboard — it’s about creating a powerful brand pr..

In a world where people are constantly on the move, Transit Media Advertising has emerged as one of the most effective ways to capture attention. From buses and autos to metros and cabs, transit ads e..

In today’s world of politics, visibility is everything. Political leaders and parties must constantly stay connected with the public, and Out-of-Home (OOH) advertising has become a powerful tool to sh..

In today’s world of politics, visibility is everything. Political leaders and parties must constantly stay connected with the public, and Out-of-Home (OOH) advertising has become a powerful tool to sh..

When we think of Out-of-Home (OOH) advertising, the spotlight often falls on metro cities like Delhi, Mumbai, Chennai, or Dubai. However, the real growth story lies in Tier-2 cities, where untapped po..

The Role of OOH in Sustainable Marketing: Green AdvertisingToday’s consumers are not just buying products — they are buying values. Sustainability has become a key driver in marketing strategies, and ..

How Programmatic DOOH is Redefining Real-Time AdvertisingIn the fast-changing world of outdoor media, Programmatic Digital Out-of-Home (pDOOH) is becoming a game-changer. It combines automation, AI, a..

IntroductionIn today’s data-driven world, businesses want clear proof that their marketing spends are bringing results. Outdoor Advertising, commonly known as OOH (Out-of-Home Advertising), has evolve..

Green OOH: How Sustainable Outdoor Advertising Is Shaping Brand PerceptionIntroductionIn 2025, sustainability isn’t just a trend—it’s a necessity. Consumers increasingly expect brands to reduce their ..

From Static to Smart: Why DOOH Is Becoming the Backbone of Modern MarketingIntroductionBillboards were once static, one-size-fits-all posters. Today, in 2025, they’ve evolved into smart digital displa..

The Future of OOH Advertising in 2025: How AI and Data Analytics Are Redefining Outdoor AdsIntroductionOOH (Out-of-Home) advertising is no longer just about large billboards on highways. In 2025, it h..

Advertising has always evolved with technology, from print and radio to television and digital media. Now, brands are looking up — quite literally — to make a statement. Drone advertising is an innova..

In today’s hyperconnected world, brands aiming to make a global impact must start by thinking locally. The most successful global campaigns don’t simply translate messages—they transform them by tappi..

In the fast-moving consumer goods (FMCG) sector, trust and brand familiarity are essential drivers of consumer choice. While digital channels have gained prominence, mainline media—such as television,..

In the digital-first age, where online marketing strategies often dominate the conversation, one highly effective offline medium continues to stand out—mall media. For startups and new businesses look..

In the highly competitive world of advertising, one strategy is proving to be more effective than ever in 2025 — creative storytelling. As audiences grow more skeptical of traditional marketing tactic..

In today’s rapidly evolving marketing landscape, selecting the right advertising agency is more than a partnership—it’s a strategic investment in your brand’s future. With the rise of AI-driven tools,..

In today’s hyper-competitive market, where brands fight for every second of consumer attention, ad films are not just commercials—they are storytelling tools. But no matter how visually stunning or em..

In today's dynamic marketing landscape, influencers are playing an increasingly pivotal role in shaping the creative direction of ad films. With the rise of social media and content-driven marketing s..

In today’s volatile business climate, where digital disruptions, shifting consumer behaviors, and emerging technologies are the norm, brands must do more than just adapt — they must future-proof. A ke..

In 2025, the advertising landscape is undergoing a transformation. With shifting consumer expectations, the rise of niche marketing, and the increasing need for agility, many brands are turning away f..

In today’s fast-evolving advertising landscape, Digital Out-of-Home (DOOH) has emerged as a powerful force — especially within shopping malls. With foot traffic on the rise in retail destinations, int..

In an era where consumer attention is fragmented across platforms, Mall Media Advertising has emerged as a powerful way to engage shoppers in high-intent environments. Malls are more than just shoppin..

In today's competitive business landscape, startups face the twin challenge of gaining visibility and doing it on a shoestring budget. While digital marketing has long been the go-to for lean advertis..

In today's competitive business landscape, startups face the twin challenge of gaining visibility and doing it on a shoestring budget. While digital marketing has long been the go-to for lean advertis..

In today's digital-first landscape, brands are constantly vying for consumer attention. With the average attention span dwindling to mere seconds, short-form ad films have emerged as a powerful weapon..

In the competitive world of retail marketing, branding in malls plays a pivotal role in attracting and retaining consumers. However, the approach to mall branding significantly differs depending on th..

As retail environments evolve, mall media advertising has emerged as a powerful tool for brands aiming to capture consumer attention at the point of purchase. With high foot traffic and diverse demogr..

In a digital-first era where screens dominate attention, Out-of-Home (OOH) advertising continues to stand tall—literally and figuratively. From vibrant billboards on highways to dynamic digital displa..

Mall media advertising has become an increasingly powerful way for brands to connect with consumers in high-traffic, premium retail environments. With footfalls that often exceed tens of thousands per..

In today’s digital age, visual storytelling has evolved dramatically, and at the heart of this transformation lies Visual Effects (VFX). In the realm of advertising, where attention spans are short an..

In today’s fast-paced digital world, real-time engagement has emerged as a game-changer for brands, especially in the realm of sports media. With millions of fans glued to their screens during live ga..

In India, sports are more than just games — they're a cultural phenomenon. With millions glued to their screens and stadiums packed with passionate fans, Indian sports leagues like the Indian Premier ..

Mall branding is more than just colorful posters and flashy banners — it’s a powerful marketing strategy that directly influences buyer decisions at the point of sale. As consumers navigate through sh..

Mall branding has emerged as a strategic touchpoint for marketers aiming to connect with urban consumers. However, the approach to mall branding varies significantly between Tier 1 and Tier 2 cities. ..

Outdoor advertising has always been a powerful medium for brands looking to build mass visibility. But in 2025, the landscape has shifted dramatically with the rise of Digital Out-of-Home (DOOH) adv..

In the ever-evolving world of advertising, mall branding stands out as one of the most impactful ways to reach a captive and diverse audience. With foot traffic from families, teens, professionals, an..

Festive seasons present a golden opportunity for brands to create lasting impressions, especially in high-footfall venues like shopping malls. With consumers in a celebratory mood and a greater propen..

Ad films, or television commercials, are more than just sales pitches—they're miniature cinematic experiences. The best of them tell compelling stories, evoke deep emotions, and leave a lasting impres..

In the ever-evolving world of advertising, mainline media—including television, radio, and print—continues to hold significant sway, especially for large-scale brand campaigns. As we step into 2025, t..

In today’s fast-evolving marketing landscape, the debate between mainline media vs digital media continues to be a focal point for brands seeking the best ROI. With businesses striving to optimize vis..