Elyts Knowledge Center - Brand Perception RSS Feed

In 2024, mainline media proved once again that traditional advertising channels such as television, radio, newspapers, and outdoor billboards remain powerful tools for shaping brand perception. While ..

In the fast-paced world of advertising, creativity is not just about grabbing attention—it’s about reshaping how people perceive a brand. Some ad campaigns go beyond selling products; they redefine va..

In a marketplace saturated with advertising noise, trust is currency — and for Indian consumers, mainline media continues to be a key source of credibility. As digital platforms face increasing scruti..

Advertising has always played a powerful role in shaping how consumers perceive brands. While some ads merely promote products, a few standout ad films go further—they transform public perception, red..

In today’s digital era, where attention spans are shrinking and competition is fierce, brands are increasingly investing in high-quality ad films. These films serve as powerful marketing tools, captur..

In today’s digital landscape, advertisers face the challenge of capturing the attention of increasingly ad-savvy consumers. Traditional advertising methods—such as banner ads and pop-ups—often get dis..