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In a country as diverse as India, one-size-fits-all advertising rarely delivers optimal results. While national campaigns build broad awareness, regional mainline media channels play a crucial role in..

In today’s hyper-connected digital world, global brands have access to vast resources, advanced analytics, and international advertising networks. Yet, despite these advantages, many of the world’s le..

In a country as linguistically diverse as India, regional language ad films are no longer a niche—they're becoming the norm. With over 22 officially recognized languages and hundreds of dialects, bran..