Elyts Knowledge Center - Brand Activation RSS Feed

Launching a new product is more than just unveiling it — it’s about creating a buzz that inspires curiosity, excitement, and purchase intent. In today’s competitive retail environment, Mall Media stan..

Out-of-Home (OOH) advertising has entered a new golden era in 2025, driven by technological innovation, interactive engagement, and data-driven targeting. From 3D billboards to augmented reality activ..

The festival season is a golden opportunity for brands to connect with emotionally driven, high-intent shoppers. With malls becoming festive hotspots filled with decor, discounts, and high footfall, m..

In the fast-paced world of consumer behavior, impulse buying remains one of the most powerful forces driving sales for FMCG (Fast-Moving Consumer Goods) brands. With malls transforming into immersive ..

In today's saturated advertising ecosystem, brands are increasingly focusing on hyperlocal strategies to connect with consumers at the most relevant touchpoints. One of the most effective yet underuti..

As we step into 2025, mall advertising is undergoing a significant transformation. With malls reinventing themselves as lifestyle and entertainment hubs, brands have more opportunities than ever to co..

Mall media advertising is one of the most effective ways to engage a highly targeted audience in a controlled, brand-friendly environment. With thousands of footfalls daily, malls provide a golden opp..

In today’s competitive retail environment, location and context are everything when it comes to advertising impact. While both premium malls and local shopping centers offer brands access to high foot..

In the ever-evolving world of marketing, mall media campaigns have proven to be a powerhouse for brand visibility and consumer engagement. With the perfect blend of footfall, dwell time, and visual to..

In an age of omnichannel engagement and hyper-targeted advertising, 360-degree marketing campaigns have become the cornerstone of successful brand strategies. These campaigns aim to deliver a unified ..

In the fast-evolving world of sports media, sponsorship is no longer just about putting logos on jerseys or running a 30-second TV spot during a game. With the rise of digital platforms, influencer co..

In today’s hyper-competitive market, launching a product or activating a brand requires more than traditional advertising—it demands immersive, high-impact experiences that create memorable impression..

Mall media has evolved into one of the most impactful advertising platforms for brands seeking high consumer engagement and sales conversion. With a captive audience in a buying mindset, malls offer u..

In an era where consumer attention is fragmented and digital fatigue is real, lifestyle brands are turning to immersive, real-world strategies to connect with their audiences. At the forefront of this..

In the fast-paced world of retail and advertising, timing is everything—especially when it comes to mall campaigns. With shopping malls witnessing their highest footfall over weekends, understanding c..

As we step into the second half of the decade, shopping malls are reinventing themselves beyond retail—emerging as experiential, digital-savvy environments that offer brands unparalleled advertising o..

In a world where consumer attention is scattered across multiple screens and platforms, 360° campaigns in sports media have become a game-changer. By combining the reach of television, the precision..

In an age of digital saturation and ad fatigue, brands are seeking new ways to cut through the noise. One emerging trend making waves is interactive mall media—a dynamic advertising approach that tran..

Mall media advertising has become an increasingly powerful way for brands to connect with consumers in high-traffic, premium retail environments. With footfalls that often exceed tens of thousands per..

Mall media has emerged as one of the most effective advertising channels in recent years, offering brands a unique opportunity to engage with consumers in a highly captive environment. From digital sc..

In the ever-evolving landscape of Fast-Moving Consumer Goods (FMCG), brands are constantly seeking innovative ways to connect with their target audience. One strategy gaining significant traction is m..

In today’s hyper-competitive advertising landscape, brands are constantly looking for powerful platforms that can amplify their message and connect with a broader audience. One of the most impactful a..

In today's dynamic advertising landscape, sports media is a goldmine for brands aiming to connect with passionate audiences. Seasonal campaigns, particularly those aligned with major sporting events, ..

In an age where digital distractions are plenty and consumer attention spans are short, brands are constantly searching for innovative ways to connect with their audience. Experiential mall branding h..

Mall branding has emerged as a strategic touchpoint for marketers aiming to connect with urban consumers. However, the approach to mall branding varies significantly between Tier 1 and Tier 2 cities. ..

Launching a new product in today’s competitive market requires more than just digital buzz—it calls for immersive, high-impact experiences. One of the most effective yet often underutilized strategies..

In today’s competitive retail landscape, shopping malls are more than just places to shop — they are lifestyle destinations. With the rise of e-commerce, malls must reinvent themselves as immersive ex..

In an era where consumer attention is fragmented and digital convenience reigns supreme, shopping malls are evolving beyond traditional retail hubs. Today, they are becoming immersive experience cente..

Festive seasons present a golden opportunity for brands to create lasting impressions, especially in high-footfall venues like shopping malls. With consumers in a celebratory mood and a greater propen..

IntroductionIn the competitive retail landscape of 2025, brands must go beyond static displays and billboard placements. One of the most effective ways to maximize engagement and conversions is by com..

In today’s saturated market, capturing consumer attention isn’t just about placing an ad—it’s about creating memorable experiences. That’s where experiential marketing comes in. This powerful strategy..

In an era where online shopping dominates consumer behavior, traditional malls are reimagining themselves—not just as retail hubs but as destinations for immersive experiences. One of the most impactf..

In today’s fast-paced digital world, brands are continuously seeking innovative ways to capture audience attention. While online advertising dominates the marketing landscape, offline marketing opport..

Mall activation strategies are essential for brands looking to create meaningful interactions with shoppers. With foot traffic being a prime opportunity for engagement, an effective activation strateg..

In today’s competitive market, brands are constantly searching for innovative ways to engage with their audiences. Traditional advertising methods, such as television commercials and digital ads, are ..

Stadium branding is an essential aspect of sports marketing, offering a unique opportunity for sponsors and brands to engage with massive audiences. Major global sports events provide an ideal platfor..

In today’s fast-evolving retail landscape, luxury brands face increasing pressure to stand out in a competitive market. One powerful strategy that has emerged is the use of mall media—an integrated ma..

In the digital age, where e-commerce continues to thrive, shopping malls are redefining their approach to attract and engage consumers. One of the most effective strategies is experiential marketing—a..

In the digital age, where e-commerce continues to thrive, shopping malls are redefining their approach to attract and engage consumers. One of the most effective strategies is experiential marketing—a..

Stadium sponsorship deals are a critical component of sports marketing, allowing brands to gain high visibility while providing financial support to sports franchises and event organizers. These agree..

In today's competitive retail landscape, businesses must leverage every available channel to capture shopper attention and drive sales. One of the most effective yet underutilized tools is mall media...

In today’s highly competitive market, brands are constantly seeking innovative ways to engage with consumers. Experiential mall advertising has emerged as a powerful strategy that transforms tradition..

In today’s competitive marketplace, brand activation campaigns play a crucial role in increasing brand awareness and engagement. Malls serve as an excellent venue for such campaigns, offering high foo..

In the ever-evolving landscape of sports marketing, brands are constantly seeking innovative ways to engage audiences and maximize sponsorship value. Virtual Reality (VR) is emerging as a game-changer..