Elyts Knowledge Center - Brand RSS Feed
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In the fast-paced world of advertising, where consumers are
constantly bombarded with content, a compelling ad film can cut through
the noise and leave a lasting impact. Whether you're a brand, agency..
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257
Advertising has always played a powerful role in shaping how
consumers perceive brands. While some ads merely promote products, a few
standout ad films go further—they transform public perception, red..
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380
In today's dynamic advertising landscape, sports media is a
goldmine for brands aiming to connect with passionate audiences. Seasonal
campaigns, particularly those aligned with major sporting events, ..
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340
In today’s fast-paced digital world, real-time engagement
has emerged as a game-changer for brands, especially in the realm of sports
media. With millions of fans glued to their screens during live ga..
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In the evolving world of digital marketing, brands are
constantly seeking effective ways to engage the next wave of consumers—Generation
Z. Born between 1997 and 2012, Gen Z is digital-native, sociall..
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348
In India, sports are more than just games — they're a
cultural phenomenon. With millions glued to their screens and stadiums packed
with passionate fans, Indian sports leagues like the Indian Premier ..
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As sports viewership continues to soar across the globe,
brands are seizing the opportunity to reach engaged audiences through
high-impact advertising on sports media platforms. In 2025, the competiti..
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In today’s hyper-competitive marketing landscape, brands are
increasingly turning to sports as a powerful medium to connect with audiences.
However, the terms sports sponsorship and sports advertising..
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In today’s hyper-connected world, sports media stands out as
a powerful platform for brands to amplify visibility and create deep consumer
connections. With millions of fans tuning in to watch their f..
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Over the past decade, India has witnessed an unprecedented
surge in the popularity of sports, transforming the media landscape and
creating a goldmine for advertisers. While cricket has traditionally ..
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In 2025, the marketing landscape is evolving at an
unprecedented pace, largely fueled by advancements in Artificial Intelligence
(AI). Among the many players in this transformation, Mainline Media
sta..
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In today’s fast-paced consumer landscape, Fast-Moving
Consumer Goods (FMCG) and retail brands face the constant challenge of
standing out in a crowded marketplace. While digital platforms have transfo..
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In an era dominated by smartphones, social media, and
on-demand content, it's easy to assume that traditional or mainline media
has lost its place. However, despite the rapid rise of digital platforms..
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In today’s fast-evolving marketing landscape, mainline media
advertising—comprising TV, radio, and print—remains a powerful way to reach
broad and diverse audiences. Despite the rise of digital channe..
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In today’s fast-evolving marketing landscape, digital media
often takes center stage. However, mainline media—including television,
radio, newspapers, and magazines—continues to play a pivotal role in..
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In today’s dynamic advertising landscape, one of the most
pressing questions marketers face is: Mainline Media or Digital Media –
which delivers better results for your brand? Both avenues offer uniqu..
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In today’s digital age, it’s easy to overlook the power of
traditional advertising. But mainline media channels—including
television, radio, newspapers, and magazines—continue to play a significant
ro..
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In an era dominated by digital content and ever-evolving
social platforms, mainline media continues to hold its ground as a
powerful force in the advertising landscape. For brands aiming to build
long..
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In today’s evolving marketing landscape, brands are
constantly seeking innovative strategies to increase visibility and connect
with their target audience. Two powerful mediums—Mall Branding and Digit..
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Mall branding is more than just colorful posters and flashy
banners — it’s a powerful marketing strategy that directly influences buyer
decisions at the point of sale. As consumers navigate through sh..
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The holiday and festive season is a golden opportunity for
brands to captivate audiences, boost visibility, and drive massive footfall.
With shopping malls turning into bustling hubs of celebration an..
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In an age where digital distractions are plenty and consumer
attention spans are short, brands are constantly searching for innovative ways
to connect with their audience. Experiential mall branding h..
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Mall branding has emerged as a strategic touchpoint for
marketers aiming to connect with urban consumers. However, the approach to mall
branding varies significantly between Tier 1 and Tier 2 cities. ..
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Launching a new product in today’s competitive market
requires more than just digital buzz—it calls for immersive, high-impact
experiences. One of the most effective yet often underutilized strategies..
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In an era where consumer attention is scattered across
multiple channels, brands are constantly seeking unique ways to stand out. Mall
branding has emerged as one of the most powerful tools to influen..
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Mall branding campaigns have become a powerful tool in the
marketer’s arsenal, especially in an age where physical retail spaces compete
with the convenience of online shopping. But what makes mall br..
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In today’s competitive retail landscape, shopping malls are
more than just places to shop — they are lifestyle destinations. With the rise
of e-commerce, malls must reinvent themselves as immersive ex..
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In today's fast-paced digital world, brands are constantly
exploring new ways to reach and engage their audience. One powerful yet often
underestimated channel is Digital Out-of-Home (DOOH) advertisin..
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In an increasingly digitized world, Digital Out-of-Home
(DOOH) advertising has redefined how brands capture consumer attention in
public spaces. With high-impact visuals, real-time adaptability, and
l..
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In today's competitive marketing landscape, brands are
constantly seeking innovative ways to reach their audience effectively. While
digital advertising channels like social media, search, and email c..
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Outdoor advertising has always been a powerful medium for
brands looking to build mass visibility. But in 2025, the landscape has shifted
dramatically with the rise of Digital Out-of-Home (DOOH) adv..
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In today’s fast-paced digital world, brands are constantly
seeking innovative ways to connect with their audience. Digital Out-of-Home
(DOOH) advertising—dynamic media displayed on digital screens in ..
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In today’s saturated media landscape, cutting through the
noise requires more than just clever slogans or flashy visuals. Leading
advertising agencies have mastered the art and science of delivering
b..
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Hiring the right advertising agency can take your brand from
obscurity to industry stardom. But choosing the wrong one can cost you time,
money, and reputation. With so many agencies promising the moo..
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Hiring the right advertising agency can be a game-changer
for your brand. Whether you're a startup looking to make a splash or an
established business aiming to scale, the agency you choose will signi..
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In today’s fast-paced digital world, effective advertising
can make or break a business. Whether you are a startup looking to build brand
awareness or an established company aiming to boost sales, par..
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In today’s competitive market, luxury brands demand more
than just traditional advertising. They require a distinct approach that
captures exclusivity, craftsmanship, and an aspirational lifestyle. Th..
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In today's fast-paced, media-driven world, political
campaigns need more than just passionate candidates and persuasive manifestos.
They require strategic communication, targeted messaging, and multi-..
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In today’s fast-paced digital economy, e-commerce brands
face intense competition and high customer expectations. To stand out, it’s no
longer enough to simply offer quality products — strategic marke..
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In the competitive world of real estate, marketing isn't
just a support function—it's the driving force behind property sales, brand
recognition, and business growth. With digital disruption and evo..
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In today’s fast-paced and highly competitive market, advertising
is the lifeline for startups and small businesses looking to build
visibility, attract customers, and scale their operations. However, ..
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IntroductionA well-crafted brand film can elevate your image, build trust, and deeply connect with your audience. But even the best ideas fall flat if you partner with the wrong production house.Wheth..
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IntroductionA well-crafted brand film can elevate your image, build trust, and deeply connect with your audience. But even the best ideas fall flat if you partner with the wrong production house.Wheth..
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IntroductionCreating a powerful ad film can elevate your brand and drive real business results. But even the best ideas can fall flat if the production process is flawed.From poor planning to weak sto..
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IntroductionCreating a powerful ad film can elevate your brand and drive real business results. But even the best ideas can fall flat if the production process is flawed.From poor planning to weak sto..
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IntroductionCreating a powerful ad film can elevate your brand and drive real business results. But even the best ideas can fall flat if the production process is flawed.From poor planning to weak sto..
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IntroductionAs digital content consumption continues to rise, ad films have evolved from traditional TV spots to dynamic, immersive storytelling tools. In 2025, creativity is no longer just about aest..
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IntroductionAs digital content consumption continues to rise, ad films have evolved from traditional TV spots to dynamic, immersive storytelling tools. In 2025, creativity is no longer just about aest..
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Sports media advertising has emerged as a powerful platform
for brands looking to connect with highly engaged audiences. From live
broadcasts and digital streams to stadium billboards and athlete endo..
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In the fast-paced world of sports, media campaigns hold the
power to turn games into global events and athletes into icons. With millions
of passionate fans and ever-growing digital platforms, sports ..
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In today's highly competitive advertising landscape,
businesses are continually looking for innovative ways to connect with their
target audience. While national and global advertising campaigns have ..
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In today’s highly competitive sports media landscape,
athlete endorsements play a pivotal role in shaping marketing strategies for
brands worldwide. The fusion of sports and advertising has never been..
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In the ever-evolving landscape of marketing, one strategy
has proven time and again to deliver high-impact results—sponsorship in
sports media. With billions of viewers tuning in to live sporting ev..
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In 2025, sports media continues to be a powerhouse for brand
engagement, offering unparalleled access to passionate, loyal, and highly
active audiences. As fan behavior evolves with digital trends and..
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In today's fast-paced digital age, sports media has evolved
into a powerful marketing channel that goes far beyond just game highlights and
post-match analysis. It has become a dynamic platform for br..
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In a digitally dominated age, mainline media—which
includes television, radio, print, and outdoor advertising—still holds immense
power to build brand credibility, drive mass awareness, and deliver su..
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In today’s hyperconnected world, consumers interact with
brands across multiple touchpoints—TV ads, social media, billboards, search
engines, websites, and more. To stand out, brands can no longer rel..
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544
In today’s digital-first world, where social media, search
engines, and mobile apps dominate, it may seem as though traditional mainline
media has taken a backseat. However, despite the rapid rise of ..
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In the rapidly evolving world of digital marketing,
traditional media formats—namely print, radio, and television—continue to hold
a powerful position in advertising strategies. While digital platform..
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In today’s fast-paced digital world, it’s easy to overlook
the power of traditional advertising. However, mainline media campaigns—which
include television, radio, print, and outdoor ads—remain a corn..