Elyts Knowledge Center - Bharat Market RSS Feed

India is a land of diverse cultures, dialects, and emotions — and language plays a pivotal role in how audiences connect with brands. As the country embraces media consumption across TV, radio, print,..

India's sports media landscape is undergoing a seismic shift, and nowhere is this more evident than in the burgeoning "Bharat" market—the collective term for Tier 2, Tier 3, and rural regions of India..

In the evolving media landscape of India, one force is quietly reshaping how brands communicate with millions — regional language advertising in mainline media. As India transitions from a metro-centr..