Elyts Knowledge Center - Attention Economy RSS Feed

In today’s hyper-digital era, attention is the new currency—and brands are in a constant battle to earn it. With audiences scrolling through endless streams of content, the traditional long-form adver..

In today’s fast-paced digital world, attention spans are shrinking while content consumption is skyrocketing. Brands have only a few seconds to make a memorable impression — and that’s where short-for..

In today's digital-first landscape, brands are constantly vying for consumer attention. With the average attention span dwindling to mere seconds, short-form ad films have emerged as a powerful weapon..