Elyts Knowledge Center - Athlete Brand Partnerships RSS Feed

The sports media landscape has undergone a dramatic transformation over the last decade. What was once dominated by television networks, newspapers, and sports radio is now driven by digital platforms..

In 2025, sports sponsorships are no longer just about logo placements on jerseys or stadium hoardings—they’re strategic partnerships rooted in digital innovation, fan engagement, and purpose-driven br..

In 2025, sports sponsorships are no longer just about logo placements on jerseys or stadium hoardings—they’re strategic partnerships rooted in digital innovation, fan engagement, and purpose-driven br..

In today’s highly competitive sports media landscape, athlete endorsements play a pivotal role in shaping marketing strategies for brands worldwide. The fusion of sports and advertising has never been..