Elyts Knowledge Center - Advertising in India RSS Feed

In an era where digital platforms dominate marketing discussions, mainline media—comprising television, print, radio, and outdoor—continues to play a crucial role in brand building and mass communicat..

India’s advertising landscape is evolving rapidly. While metro cities have traditionally dominated brand marketing budgets, Tier 2 and Tier 3 cities are now becoming the new growth engines for busines..

In recent years, the Indian advertising industry has witnessed a significant shift. The focus has expanded beyond the mainstream national media to embrace regional language media as a powerful tool fo..