Elyts Knowledge Center - Advertising Strategies RSS Feed
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In today’s cluttered advertising landscape, brands face the challenge of standing out in a sea of competing messages. With audiences constantly exposed to ads on TV, digital platforms, and social medi..
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In today’s competitive advertising landscape, brands are constantly looking for innovative ways to stand out. While visuals capture attention, it is often music and sound design that make ad films and..
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In today’s competitive marketplace, every marketing rupee counts. Brands are no longer investing in advertising just to build visibility—they expect measurable returns. Mall media, with its ability to..
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In today’s rapidly evolving marketing landscape, brands have a wide range of platforms to communicate with their audiences. While digital media has surged in prominence, mainline media—such as televis..
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Mall media has become a game-changer for modern brand advertising. With malls being high-traffic destinations that blend shopping, entertainment, and lifestyle experiences, brands are leveraging this ..
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Out-of-Home (OOH) advertising has always been a powerful medium for brands to connect with audiences. However, the landscape has evolved with the rise of mall media advertising, creating a debate: Whi..
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Out-of-Home (OOH) advertising has always been one of the most powerful ways to connect with audiences in the real world. In 2025, the landscape is evolving rapidly as technology, consumer behavior, an..
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In today’s fast-paced marketing landscape, brands are constantly striving to capture consumer attention and create lasting impressions. Two of the most powerful tools in this effort are ad films and d..
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In today’s competitive advertising landscape, brands are constantly searching for ways to stand out and connect with audiences. One timeless yet highly effective tool in ad films is humor. From quirky..
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In an era dominated by digital platforms, many believe traditional media like newspapers are losing ground. However, when it comes to Tier-2 and Tier-3 cities in India, newspaper advertising continues..
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In today’s competitive landscape, marketing success no longer depends on a single platform. Brands that achieve the strongest impact are those that integrate traditional advertising with modern digita..
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In 2025, mainline media continues to prove that traditional advertising is far from obsolete. From television to print and radio, big brands across industries have leveraged these channels to reach ma..
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In today’s digital-first world, many marketers assume that print media has lost its relevance. Yet, print advertising continues to reinvent itself by blending creativity with strategic innovations to ..
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In today’s fast-paced advertising ecosystem, digital channels dominate conversations around marketing strategies. With data-driven targeting, personalization, and measurable ROI, digital advertising h..
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As voice-activated search and smart devices like Amazon Alexa, Google Assistant, and Siri become integral to daily life, advertisers and brands must adapt their strategies. The way users interact with..
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In the fast-paced world of advertising, where brands compete
to capture attention within seconds, music and voiceovers play a transformative
role. Beyond visuals, these audio elements ignite emotions,..
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In the fast-paced world of advertising, creativity is not
just about grabbing attention—it’s about reshaping how people perceive a brand.
Some ad campaigns go beyond selling products; they redefine va..
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In an era dominated by digital channels, mainline media—such
as television, print, and radio—continues to hold its ground as a trusted and
influential advertising medium. As we step into 2025, brand..
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In today’s fragmented media landscape, brands often find
themselves split between the allure of digital platforms and the credibility of
traditional advertising. While online channels are effective fo..
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In an era dominated by digital conversations, mainline
media—print, television, radio, and outdoor advertising—remains a
cornerstone of brand building. While online channels are rapidly evolving,
main..
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In today’s competitive advertising landscape, brands are
under constant pressure to maximize their marketing budgets. Out-of-Home (OOH)
advertising continues to be a key player in driving brand visibi..
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The advertising world is in the midst of a revolution.
Traditional agency offices, once buzzing with creative energy, have evolved
into virtual workspaces powered by advanced digital tools. Virtual te..
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In a marketing landscape overflowing with noise, brands are
seeking partners who speak their language—literally and figuratively. Enter
niche advertising agencies: lean, expert-driven teams focused on..
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In an era dominated by digital platforms, the power of
storytelling through mainline media—television, radio, newspapers, and
magazines—remains unmatched in its ability to create lasting offline impac..
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As the 2025 election season intensifies, political campaigns
across the globe are recalibrating their media strategies to capture the
attention of diverse voter demographics. While digital platforms h..
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In the digital-first age, where online marketing strategies
often dominate the conversation, one highly effective offline medium continues
to stand out—mall media. For startups and new businesses look..
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As the advertising landscape continues to evolve, marketers
in 2025 are increasingly weighing the pros and cons of traditional Out-of-Home
(OOH) advertising versus Digital Out-of-Home (DOOH) advertisi..
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In 2025, sustainability is more than just a buzzword—it's a
business imperative. As global awareness around climate change and
environmental impact grows, advertising agencies are rethinking their
pro..
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In 2025, advertising agencies are redefining how brands
connect with their audiences by prioritizing omnichannel marketing
strategies. With consumer touchpoints expanding across digital, physical, and..
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In today's fast-paced digital landscape, capturing audience
attention isn't just an art—it's a science. Ad films have become one of the
most powerful tools for businesses to build brand awareness, evo..
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In 2025, the world of advertising films is undergoing a
dynamic transformation. As consumer behaviors evolve and technology advances,
brands must stay ahead of the curve to remain relevant. From immer..
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In today’s hyper-competitive retail landscape, advertisers
are constantly looking for the most effective ways to capture consumer
attention and convert footfall into sales. Two powerful touchpoints in..
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In an era where consumer attention is fragmented across
digital and physical spaces, mall advertising is undergoing a transformative
shift. Brands are no longer relying on guesswork; instead, they are..
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Celebrity endorsements have long been a powerful tool in
advertising. Whether it’s a sports icon, a film star, or a social media
influencer, celebrities bring mass appeal, credibility, and instant att..
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Celebrity endorsements have long been a powerful tool in
advertising. Whether it’s a sports icon, a film star, or a social media
influencer, celebrities bring mass appeal, credibility, and instant att..
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In an age of digital saturation, brands are turning to
offline strategies that deliver tangible engagement and targeted reach. Among
these, mall media has emerged as a powerful channel for hyper-targe..
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In 2025, brands are redefining consumer engagement by
tapping into one of the most immersive and effective platforms—mall media.
As footfall in shopping malls continues to rise, advertisers are findin..
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In today’s fiercely competitive retail and advertising
environment, brands are constantly seeking ways to connect with their target
audiences in meaningful, immediate, and location-specific ways. One ..
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In today’s rapidly evolving marketing landscape, brands are
recognizing the untapped potential of Tier 2 and Tier 3 cities in India. These
emerging markets, with increasing purchasing power and growin..
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In today’s fast-paced marketing landscape, brands are
constantly seeking the most effective channels to capture consumer attention
and leave a lasting impression. Among the many advertising mediums av..
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Out-of-Home (OOH) advertising is one of the oldest yet most
effective ways to engage audiences in the physical world. From towering
billboards and transit ads to interactive digital displays, OOH camp..
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In today’s fast-paced world, where digital screens dominate
much of our attention, Out-of-Home (OOH) advertising continues to stand
tall—literally and figuratively. OOH media reaches consumers where t..
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In today’s hyper-competitive advertising landscape, brands
are constantly looking for powerful platforms that can amplify their message
and connect with a broader audience. One of the most impactful a..
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In today’s digital-first world, brands are constantly
exploring new-age advertising platforms to connect with consumers. Yet, despite
the rise of digital and social media, Fast-Moving Consumer Goods (..
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In today’s saturated market, standing out is no longer
optional—it’s survival. This case study reveals how a forward-thinking ad
agency engineered a 300% sales increase for a mid-tier consumer brand u..
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The holiday and festive season is a golden opportunity for
brands to captivate audiences, boost visibility, and drive massive footfall.
With shopping malls turning into bustling hubs of celebration an..
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As the digital age continues to reshape the media landscape,
the once-dominant forces of traditional media—TV, radio, and print—are
experiencing a resurgence in 2025. Despite predictions of their demi..
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In today’s fast-paced digital world, it’s easy to overlook
the power of traditional advertising. However, mainline media campaigns—which
include television, radio, print, and outdoor ads—remain a corn..
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In today’s fast-paced retail environment, launching a new
product successfully requires more than just quality and innovation—it demands
visibility, engagement, and strategic positioning. Mall brandin..
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In the fast-evolving world of marketing, creating a
memorable brand experience is more important than ever. While visuals often
take center stage, audio branding and voiceovers are quietly becoming
po..
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In today's competitive digital landscape, businesses of all
sizes are investing heavily in advertising to reach their target audiences.
However, the challenge lies not just in launching ads, but in en..
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Social media has transformed the way brands communicate with
their audiences. A successful social media ad campaign can elevate brand
awareness, drive engagement, and ultimately lead to increased sale..
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In the rapidly evolving world of digital marketing, brands
are constantly on the lookout for innovative ways to capture audience
attention. One such groundbreaking technology that is reshaping video
a..
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Fantasy sports apps have surged in popularity, drawing
millions of users who engage in virtual sports leagues and competitions. While
user engagement is high, these platforms must find sustainable way..
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In an age dominated by digital marketing, magazine
advertising remains a powerful medium for reaching targeted audiences. With
high-quality visuals, curated content, and loyal readership, magazines of..
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In today’s fast-paced digital landscape, data analytics has
revolutionized the way businesses create and implement advertising strategies.
With the sheer volume of data available, organizations can no..
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In today’s fast-paced digital landscape, capturing consumer
attention is more challenging than ever. Traditional advertising methods,
filled with overt promotions and direct sales pitches, often fail ..
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In the dynamic world of advertising, storytelling has
emerged as a powerful tool to captivate audiences and create lasting
impressions. TV commercials, in particular, leverage the art of storytelling ..
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In today's rapidly evolving digital landscape, traditional
advertising methods are no longer sufficient to capture the attention of modern
consumers. The shift towards a digital-first approach has bec..
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In the rapidly evolving landscape of digital marketing,
radio advertising continues to hold a significant position in 2025. Despite the
proliferation of online platforms, radio remains a trusted mediu..