Elyts Knowledge Center - AR sports RSS Feed

The global sports media landscape is undergoing a powerful transformation. While English has long dominated sports broadcasting and digital coverage, vernacular sports media content is now rapidly gai..

The landscape of sports media is evolving rapidly, and fan engagement is entering a new era: Fan Engagement 2.0. Augmented Reality (AR) and Virtual Reality (VR) technologies are at the forefront, tran..

The Indian sports media landscape is undergoing a seismic shift. Once dominated by traditional television networks, the battleground is now shared with a formidable new contender — OTT (Over-The-Top) ..

India, a country known for its diversity in languages, cultures, and sports preferences, is witnessing a shift in how its people consume sports content. While national broadcasters have traditionally ..

India is a nation of sports enthusiasts. From cricket to kabaddi and football to tennis, Indian audiences are passionate viewers. This enthusiasm translates into massive viewership for sports channels..

Sports media advertising is undergoing a major transformation, thanks to the rapid evolution of augmented reality (AR) and virtual reality (VR). These immersive technologies are revolutionizing the wa..

The sports and entertainment industry is evolving rapidly, and stadium branding is no exception. Augmented Reality (AR) and Virtual Reality (VR) have revolutionized the way brands interact with fans, ..

Augmented Reality (AR) has revolutionized digital advertising, allowing brands to create immersive and interactive experiences for their audiences. In the competitive world of sports branding, AR is a..