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In the evolving media landscape of India, one force is quietly reshaping how brands communicate with millions — regional language advertising in mainline media. As India transitions from a metro-centr..

In the fast-paced world of marketing, sports moments have proven to be goldmines for creating viral campaigns. The unique combination of raw emotion, widespread fan engagement, and real-time excitemen..

In recent years, the advertising world has undergone a digital transformation, with new technologies paving the way for more engaging and innovative ways to connect with consumers. Among these, Augmen..

In today's digital age, malls are redefining their marketing strategies to create immersive and engaging experiences for shoppers. One cutting-edge approach gaining momentum is the incorporation of Au..