Elyts Knowledge Center - AR and VR RSS Feed
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In today’s digital-first era, sports media has evolved far beyond the boundaries of the stadium. With the rise of interactive technologies, fan engagement has transformed into a two-way conversation w..
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The advertising industry is evolving faster than ever, and 3D animation and Visual Effects (VFX) are at the forefront of this revolution. As brands compete for attention in a visually saturated market..
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In an age of digital saturation and ad fatigue, brands are
seeking new ways to cut through the noise. One emerging trend making waves is interactive
mall media—a dynamic advertising approach that tran..
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The advertising landscape is undergoing a seismic shift,
driven by the rapid evolution of technology. Gone are the days when traditional
billboards and TV spots ruled the marketing world. Today, adver..
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In the ever-dynamic world of advertising, animation has
emerged as a game-changer. From quirky 2D characters to immersive 3D visual
narratives, animation in ad films has undergone a remarkable transfo..
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In 2025, storytelling has emerged as the driving force
behind the evolution of advertising films. With consumers becoming increasingly
resistant to traditional marketing tactics, brands are leveraging..
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In the dynamic world of subscription-based TV platforms,
advertising plays a crucial role in driving viewer engagement and generating
revenue. However, the traditional approach to advertising doesn’t ..
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In an era where consumer expectations are evolving,
traditional marketing methods are no longer enough to capture attention.
Experiential mall activations have emerged as a powerful tool to engage
sho..
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In 2025, the world of advertising continues to evolve at
lightning speed, blending technological advancements with ever-changing
consumer preferences. For businesses aiming to craft TV commercials tha..
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In the ever-evolving landscape of digital marketing, video
advertising has cemented itself as a cornerstone for brand engagement. As we
step into 2025, the role of digital video ads is more pivotal th..
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Retail advertising has long been a cornerstone of commerce,
bridging the gap between products and consumers. In 2025, it has evolved to
become not just a marketing tool but a transformative force rede..
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In an ever-evolving digital landscape, advertising agencies
are no longer confined to creating TV commercials or placing newspaper ads. The
year 2024 marks a pivotal point for full-service advertising..
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In an era where audience attention is fragmented across
multiple platforms, live sports continue to command an unparalleled level of
engagement. From the roaring excitement of stadium crowds to millio..
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In the fast-evolving world of marketing, Out-of-Home
(OOH) advertising continues to play a pivotal role in reaching audiences
beyond the confines of digital screens. As we look ahead to 2025, OOH
adve..
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In today’s fast-paced, tech-driven world, traditional
advertising methods struggle to engage a digital-first audience accustomed to
instant gratification and immersive experiences. Enter Interactive M..
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