Elyts Knowledge Center - AR advertising RSS Feed

As global brands aggressively expand across India, a major strategic shift is taking place — they are increasingly partnering with regional advertising agencies instead of relying solely on large nati..

The advertising world is entering a new era where imagination meets immersive technology. Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) are transforming how creative advertising..

In an era where digital experiences dominate, traditional static billboards are no longer enough to capture commuter attention. Interactive mainline media is transforming Out-of-Home (OOH) advertising..

Out-of-Home (OOH) advertising has entered a golden era of transformation. With rapid technological advancements, data-driven insights, and the fusion of digital and physical worlds, OOH media in 2025 ..

In 2025, mall advertising has evolved far beyond static posters and digital displays. As consumers crave engagement and experiences, brands are turning shopping centers into interactive storytelling s..

The advertising landscape is evolving rapidly, and brands are constantly seeking innovative ways to capture consumer attention. Among the most transformative trends is the integration of Augmented Rea..

The advertising landscape is evolving rapidly, and brands are constantly seeking innovative ways to capture consumer attention. Among the most transformative trends is the integration of Augmented Rea..

The advertising landscape is evolving rapidly, and brands are constantly seeking innovative ways to capture consumer attention. Among the most transformative trends is the integration of Augmented Rea..

Out-of-Home (OOH) advertising has come a long way from static posters and large billboards. With rapid advancements in digital technology, Interactive OOH Media has emerged as one of the most powerful..

In the rapidly evolving world of advertising, storytelling is no longer limited to traditional screens. Ad films are undergoing a remarkable transformation, driven by immersive technologies such as Au..

In today’s fast-paced digital world, audiences no longer want to just watch advertisements—they want to experience them. The rise of interactive and AR/VR advertisement films is transforming tradition..

In the ever-evolving world of marketing, Augmented Reality (AR) has emerged as one of the most innovative tools for creating immersive, engaging, and memorable brand experiences. Advertising agencies ..

In an era where attention spans are shorter than ever, brands are on a constant hunt for ways to stand out. While traditional billboards have long been a staple of outdoor advertising, a new wave of i..

Out-of-Home (OOH) advertising is no longer confined to static billboards or unidirectional messages. In 2025, the future of OOH lies in immersive technologies that blur the lines between digital and p..

Out-of-Home (OOH) advertising is undergoing a dynamic transformation in 2025. Once limited to static billboards and posters, OOH has evolved into a tech-infused, data-driven medium that captures real-..

Outdoor advertising (OOH) has evolved far beyond traditional billboards and static signage. In 2025, the industry is experiencing a technological renaissance driven by data, interactivity, sustainabil..

As technology continues to transform consumer behavior, augmented reality (AR) is proving to be a game-changer for the advertising industry. What was once viewed as a futuristic concept has now become..

In a country as linguistically diverse as India, regional language ad films are no longer a niche—they're becoming the norm. With over 22 officially recognized languages and hundreds of dialects, bran..

In today’s fast-evolving advertising landscape, Digital Out-of-Home (DOOH) has emerged as a powerful force — especially within shopping malls. With foot traffic on the rise in retail destinations, int..

The advertising world is evolving at a breakneck pace, and ad film production is right at the center of this revolution. In 2025, marketers and creatives are embracing tech-forward storytelling, immer..

Digital Out-of-Home (DOOH) advertising is evolving faster than ever, fueled by advancements in technology, data analytics, and consumer behavior. As we step into 2025 and look beyond, brands and adver..

In today’s fast-paced digital age, grabbing a consumer's attention is no small feat—especially outdoors. Traditional billboards and static signs are quickly giving way to dynamic, interactive outdoor ..

In the ever-evolving world of advertising, technology continues to shape the way brands connect with audiences. One of the most exciting advancements in recent years is the intersection of Augmented R..

As we move deeper into 2025, the advertising landscape continues to evolve at an unprecedented pace. Agencies that stay ahead of the curve are the ones that can anticipate and leverage emerging trends..

In the rapidly evolving world of digital marketing, brands are constantly on the lookout for innovative ways to capture audience attention. One such groundbreaking technology that is reshaping video a..

In the digital age, businesses are constantly seeking innovative ways to engage consumers. Augmented Reality (AR) has emerged as a transformative technology, revolutionizing advertising strategies in ..

In today’s competitive retail environment, attracting foot traffic is more crucial than ever. While digital marketing is essential, storefront advertising remains one of the most effective ways to cap..

In today's fast-paced urban landscape, street furniture advertising has evolved into a dynamic and highly engaging marketing tool. Brands are leveraging innovative technologies, sustainable solutions,..

Transit advertising is a powerful and cost-effective way to reach a large and diverse audience. With millions of people commuting daily, utilizing transit spaces for advertising ensures high brand exp..

In today's fast-paced digital world, businesses are constantly seeking innovative ways to capture consumer attention. One of the most effective and dynamic advertising mediums is LED billboard adverti..

The landscape of television advertising has undergone a seismic shift with the rise of streaming platforms. Traditional commercial production, once designed for fixed time slots and broad audiences, h..

Outdoor advertising has long been a powerful medium for brands to capture audience attention. Billboards, transit ads, and digital screens are effective in reaching large audiences, but with the adven..

Sports sponsorship advertising has undergone a significant transformation in 2025, driven by technological advancements, shifting consumer preferences, and the increasing dominance of digital platform..

In today's fast-evolving digital landscape, brands are constantly seeking innovative ways to engage consumers and create memorable experiences. One of the most exciting advancements in advertising is ..

In today's fast-evolving digital landscape, advertising agencies are constantly searching for innovative ways to engage consumers and create immersive brand experiences. Augmented Reality (AR) and Vir..

In today’s digital age, mobile devices have become an integral part of consumers’ daily lives. With the increasing reliance on smartphones and tablets, advertisers are shifting their focus from tradit..

In an era where digital transformation is reshaping industries, mall advertising is evolving to become more engaging, interactive, and personalized. As consumer behaviors shift and technology advances..

Mall advertising has evolved significantly in 2024, with brands leveraging cutting-edge technology, immersive experiences, and data-driven strategies to captivate shoppers. This case study explores so..

Mall advertising has evolved dramatically over the past decade, moving away from traditional static billboards to dynamic digital screens, interactive experiences, and hyper-personalized content. As s..

In the ever-evolving world of marketing, brands are increasingly turning to innovative strategies to capture the attention of their audience. One such strategy that has proven to be highly effective i..

In the dynamic world of advertising, capturing and retaining audience attention is more challenging than ever. With consumers being bombarded by countless advertisements daily, businesses need innovat..

In the fast-paced world of advertising, capturing consumer attention has become an increasingly challenging task. Traditional advertising methods often struggle to compete with the allure of digital m..

In an increasingly competitive market, outdoor branding has become a vital tool for businesses aiming to leave a lasting impression on their target audience. Whether it’s a billboard on a bustling hig..

Outdoor advertising has always been a powerful medium for reaching broad audiences, but its effectiveness has traditionally relied on static billboards, posters, and signage. However, advancements in ..

Out-of-home (OOH) advertising, once limited to static billboards and transit posters, is undergoing a transformative evolution. By 2025 and beyond, technological advancements, shifting consumer behavi..

The world of Out-of-Home (OOH) advertising continues to evolve at a rapid pace, embracing technological advancements and shifting consumer behaviors. As we approach 2025, businesses must adapt to thes..

In the ever-evolving world of advertising, Out-Of-Home (OOH) advertising has seen a remarkable transformation due to technological advancements. Gone are the days when billboards and static posters we..