Elyts Knowledge Center - AR RSS Feed
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Digital Out-of-Home (DOOH) advertising is evolving faster
than ever, fueled by advancements in technology, data analytics, and consumer
behavior. As we step into 2025 and look beyond, brands and adver..
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326
India is a nation of sports enthusiasts. From cricket to
kabaddi and football to tennis, Indian audiences are passionate viewers. This
enthusiasm translates into massive viewership for sports channels..
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In today’s saturated market, capturing consumer attention
isn’t just about placing an ad—it’s about creating memorable experiences.
That’s where experiential marketing comes in. This powerful strategy..
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294
In the ever-dynamic world of advertising, animation has
emerged as a game-changer. From quirky 2D characters to immersive 3D visual
narratives, animation in ad films has undergone a remarkable transfo..
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In today’s digital-first world, sports broadcasting has gone
far beyond just delivering the game to your screen. With rapid technological
advancements, Augmented Reality (AR) has emerged as a game-cha..
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In the ever-evolving world of experiential marketing, mall
atrium activations have emerged as a powerful tool for brands to connect
directly with consumers. Malls remain high-traffic destinations, off..
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In today’s fast-evolving retail landscape, shopping malls
are embracing technology to stay competitive and deliver memorable customer
experiences. One of the most exciting innovations reshaping the in..
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293
In today’s fast-paced digital age, grabbing a consumer's
attention is no small feat—especially outdoors. Traditional billboards and
static signs are quickly giving way to dynamic, interactive outdoor ..
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In the heart of every bustling city, the skyline is no
longer just concrete, steel, and glass—it's rapidly becoming a canvas for
digital imagination. Augmented Reality (AR) billboards are redefining w..
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In the dynamic landscape of retail, technology continues to
reshape how customers interact with brands and products. One of the most
innovative tools gaining traction is the digital mirror. Unlike tra..
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In the ever-evolving world of advertising, technology
continues to shape the way brands connect with audiences. One of the most
exciting advancements in recent years is the intersection of Augmented R..
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As we move deeper into 2025, the advertising landscape
continues to evolve at an unprecedented pace. Agencies that stay ahead of the
curve are the ones that can anticipate and leverage emerging trends..
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In the rapidly evolving world of digital marketing, brands
are constantly on the lookout for innovative ways to capture audience
attention. One such groundbreaking technology that is reshaping video
a..
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In recent years, augmented reality (AR) and virtual reality
(VR) have revolutionized various industries, and sports are no exception. As
technology advances, sports organizations and brands are levera..
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In the digital age, businesses are constantly seeking
innovative ways to engage consumers. Augmented Reality (AR) has emerged as a
transformative technology, revolutionizing advertising strategies in ..
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In today’s competitive retail environment, attracting foot
traffic is more crucial than ever. While digital marketing is essential,
storefront advertising remains one of the most effective ways to cap..
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293
In today’s fast-paced digital world, brands are continuously
seeking innovative ways to capture audience attention. While online advertising
dominates the marketing landscape, offline marketing opport..
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In today's fast-paced urban landscape, street furniture
advertising has evolved into a dynamic and highly engaging marketing tool.
Brands are leveraging innovative technologies, sustainable solutions,..
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Transit advertising is a powerful and cost-effective way to
reach a large and diverse audience. With millions of people commuting daily,
utilizing transit spaces for advertising ensures high brand exp..
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In today’s digital age, branding is evolving at an
unprecedented pace. As consumers become more digitally engaged, brands must
leverage cutting-edge technologies to stay ahead. Artificial intelligence..
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323
In the ever-evolving digital marketing landscape,
advertisers are constantly seeking innovative ways to captivate audiences and
drive engagement. One such revolutionary approach is the use of 360-degr..
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Sports media advertising is undergoing a major
transformation, thanks to the rapid evolution of augmented reality (AR) and
virtual reality (VR). These immersive technologies are revolutionizing the wa..
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In an era dominated by digital advancements, traditional
print media has faced significant challenges. However, instead of fading into
obscurity, print media is evolving by integrating digital strateg..
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Augmented Reality (AR) is transforming the way consumers
shop and interact with brands. As technology advances, retailers are leveraging
AR to create immersive and engaging shopping experiences that d..
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Mall activation strategies are essential for brands looking
to create meaningful interactions with shoppers. With foot traffic being a
prime opportunity for engagement, an effective activation strateg..
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In today's fast-paced digital world, businesses are
constantly seeking innovative ways to capture consumer attention. One of the
most effective and dynamic advertising mediums is LED billboard adverti..
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The landscape of television advertising has undergone a
seismic shift with the rise of streaming platforms. Traditional commercial
production, once designed for fixed time slots and broad audiences, h..
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Esports has seen exponential growth over the past decade,
transforming from a niche subculture into a multi-billion-dollar industry. As
competitive gaming gains mainstream recognition, esports arenas ..
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The sports and entertainment industry is evolving rapidly,
and stadium branding is no exception. Augmented Reality (AR) and Virtual
Reality (VR) have revolutionized the way brands interact with fans, ..
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Stadium advertising has evolved significantly over the
years, and digital technology has played a key role in transforming the way
brands engage with audiences. Modern stadiums are now equipped with
s..
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363
In 2025, the marketing landscape continues to evolve at an
unprecedented pace, driven by technological advancements, changing consumer
behaviors, and new digital platforms. A 360-degree marketing solu..
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243
In the fast-evolving digital marketing landscape, video
advertisements have become an indispensable tool for brands to engage with
their audiences. However, traditional video ads are no longer enough ..
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Corporate video production has undergone a significant
transformation over the years. From simple promotional videos to highly
immersive and interactive content, businesses have embraced video as a po..
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The landscape of sports media advertising is undergoing a
seismic shift. As technology evolves and consumer habits change, brands,
advertisers, and media companies must adapt to new trends and opportu..
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327
As the retail landscape continues to evolve, mall
advertising remains a crucial touchpoint for brands seeking to engage
consumers. With the rise of digital technologies and shifting consumer
behaviors..
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292
Outdoor advertising has long been a powerful medium for
brands to capture audience attention. Billboards, transit ads, and digital
screens are effective in reaching large audiences, but with the adven..
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280
In the fast-paced world of advertising, brands are
constantly seeking innovative ways to capture consumer attention. One of the
most effective and evolving methods is interactive Out-of-Home (OOH)
adv..
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In 2025, storytelling has emerged as the driving force
behind the evolution of advertising films. With consumers becoming increasingly
resistant to traditional marketing tactics, brands are leveraging..
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Live sports streaming has revolutionized the way audiences
engage with their favorite games. With millions of fans tuning in to watch live
matches online, brands now have a golden opportunity to enhan..
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Augmented Reality (AR) has revolutionized digital
advertising, allowing brands to create immersive and interactive experiences
for their audiences. In the competitive world of sports branding, AR is a..
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In today's fast-paced digital landscape, sports media has
undergone a massive transformation. Traditional advertising methods, such as
television commercials and print ads, are being overshadowed by t..
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Sports sponsorship advertising has undergone a significant
transformation in 2025, driven by technological advancements, shifting consumer
preferences, and the increasing dominance of digital platform..
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271
Magazines have long been a powerful medium for advertisers,
providing a blend of high-quality content and visually engaging formats that
appeal to niche audiences. However, with the rise of digital me..
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Augmented Reality (AR) is rapidly transforming the way
businesses interact with consumers, and mall advertising is no exception. By
blending digital content with the physical world, AR is enhancing sh..
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337
Shopping malls have long been prime locations for
advertising, offering businesses access to high foot traffic and a captive
audience. Traditionally, static billboards and posters were the go-to
adver..
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Malls are high-traffic locations that provide businesses
with a unique opportunity to engage customers through innovative advertising
strategies. With thousands of visitors daily, mall advertising can..
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The advertising landscape is constantly evolving, and
digital billboards are at the forefront of this transformation. As technology
advances, digital out-of-home (DOOH) advertising is becoming more in..
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255
In recent years, the advertising landscape has undergone a
radical transformation, with 3D digital ads becoming a game-changer,
particularly in sports venues. These immersive advertisements have
revol..
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Stadium advertising is evolving rapidly, driven by
technological advancements, changing consumer behavior, and the increasing
importance of digital engagement. As we move into 2025, brands are leverag..
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In today's digital age, stadium advertising has evolved
beyond traditional banners and billboards. Social media has become a powerful
tool that amplifies the reach and effectiveness of stadium adverti..
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235
In today’s digital era, traditional advertising methods are
no longer enough to capture and maintain consumer attention. With the rise of
interactive marketing strategies, businesses are turning to ga..
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285
In today’s highly competitive market, brands are constantly
seeking innovative ways to engage with consumers. Experiential mall advertising
has emerged as a powerful strategy that transforms tradition..
0
293
In the ever-evolving world of sports and entertainment, fan
engagement is at the forefront of branding strategies. With technological
advancements reshaping experiences, Augmented Reality (AR) is emer..
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325
Stadium branding is a powerful
tool that transforms sports arenas into immersive experiences for fans. Beyond
just aesthetics, effective branding creates emotional connections, enhances fan
engagement..
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225
In an era where digital experiences shape consumer behavior,
Augmented Reality (AR) is revolutionizing the way malls engage with
shoppers. From interactive advertisements to virtual try-ons, AR is red..
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244
In today's fast-evolving digital landscape, brands are
constantly seeking innovative ways to engage consumers and create memorable
experiences. One of the most exciting advancements in advertising is ..
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Mall advertising has evolved significantly in 2024, with
brands leveraging innovative technologies, interactive experiences, and
data-driven strategies to captivate shoppers. From immersive digital di..
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Digital billboards have transformed the advertising
landscape, offering dynamic and interactive ways to engage audiences. As
technology continues to advance, smart digital billboards are evolving to
b..
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214
In today's fast-evolving digital landscape, advertising
agencies are constantly searching for innovative ways to engage consumers and
create immersive brand experiences. Augmented Reality (AR) and Vir..
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In today’s digital age, mobile devices have become an
integral part of consumers’ daily lives. With the increasing reliance on
smartphones and tablets, advertisers are shifting their focus from tradit..