Elyts Knowledge Center - AR RSS Feed
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Out-of-Home (OOH) advertising continues to evolve rapidly,
blending creativity with technology to capture the attention of consumers on
the go. As we move further into 2025, brands and marketers need ..
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247
Out-of-Home (OOH) advertising remains one of the most
impactful ways to reach a broad audience in today’s dynamic marketing
landscape. Billboards, transit ads, street furniture, and other OOH formats ..
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398
In today’s fast-paced marketing landscape, brands are
constantly seeking the most effective channels to capture consumer attention
and leave a lasting impression. Among the many advertising mediums av..
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385
Out-of-Home (OOH) advertising is one of the oldest yet most
effective ways to engage audiences in the physical world. From towering
billboards and transit ads to interactive digital displays, OOH camp..
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In today’s fast-paced world, where digital screens dominate
much of our attention, Out-of-Home (OOH) advertising continues to stand
tall—literally and figuratively. OOH media reaches consumers where t..
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In a world dominated by smartphones, social media, and
data-driven marketing, one might assume traditional advertising methods like
Out-of-Home (OOH) have become obsolete. However, that assumption cou..
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390
In a world dominated by digital ads and social media
promotions, Out-of-Home (OOH) media continues to be a powerful,
effective, and often underrated marketing channel. From bustling billboards to
eye-..
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In an increasingly digital world, Out-of-Home (OOH) media
has proven that physical advertising still holds power. As we move through
2025, OOH media continues to evolve, combining traditional formats ..
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430
In the ever-evolving landscape of advertising, sports media
stands out as one of the most powerful platforms for brand storytelling. From
captivating TV commercials to immersive digital experiences, s..
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406
In today's hyper-connected world, sports media is
more than just a platform for game updates and highlights—it has become a
powerful tool in shaping and promoting athlete brands. From traditional
broa..
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In the dynamic world of sports media, brands constantly
explore innovative ways to connect with their target audiences. Two of the most
prevalent strategies are sponsorship and advertising placement.
..
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416
In the ever-evolving world of media consumption, brands face
a pivotal question: Where should we invest our advertising dollars—Live
Sports Broadcasting or OTT Streaming? Both platforms offer unique
o..
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528
In today’s hyper-competitive advertising landscape, brands
are constantly looking for powerful platforms that can amplify their message
and connect with a broader audience. One of the most impactful a..
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As the global sports industry continues to evolve, sports
media platforms are becoming a goldmine for advertisers in 2025. With
millions of engaged fans across digital and traditional channels, brands..
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273
In today's digital age, sports media has evolved far beyond
simply watching a game on television. It is a multibillion-dollar industry that
drives global fan engagement, fuels marketing strategies, an..
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452
Mainline media advertising remains one of the most impactful
channels for brands in India, even amidst the growing dominance of digital
platforms. As we step into 2025, understanding the cost dynamics..
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277
In today’s digital-first world, brands are constantly
exploring new-age advertising platforms to connect with consumers. Yet, despite
the rise of digital and social media, Fast-Moving Consumer Goods (..
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In a world flooded with digital buzz, mainline media—TV,
radio, print, and outdoor advertising—still holds a powerful grip on mass
audiences. Whether you're launching a new product, running a politica..
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As we step deeper into 2025, mainline media continues to
play a pivotal role in shaping brand perception, consumer trust, and mass
outreach. While digital platforms have revolutionized communication,
..
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329
In the era of smartphones, streaming platforms, and endless
scrolling, it’s easy to assume that mainline media—traditional channels like
television, radio, newspapers, and magazines—has lost its relev..
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428
In today's digital-first marketing landscape, mainline media
channels like Print, Radio, and TV still hold significant power when it
comes to building brand trust, reaching mass audiences, and creatin..
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389
In today’s ever-evolving marketing landscape, brands must
reach consumers across multiple touchpoints to remain top-of-mind. While
digital platforms dominate conversations, mainline media—including
te..
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435
In today’s digital-first era, many brands are shifting focus
to online advertising. However, mainline media — which includes traditional
platforms such as television, radio, print (newspapers and maga..
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437
In the fast-evolving landscape of advertising, brands are
continuously navigating between traditional mainline media and the
ever-expanding realm of digital media. As we step deeper into 2025, the
deb..
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In the fast-evolving world of digital marketing, terms like SEO,
PPC, and influencer marketing dominate the conversation. However,
traditional forms of advertising—collectively known as Mainline Media..
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361
The advertising landscape is undergoing a seismic shift,
driven by the rapid evolution of technology. Gone are the days when traditional
billboards and TV spots ruled the marketing world. Today, adver..
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Partnering with an advertising agency is a strategic move
for any business aiming to boost brand visibility, reach the right audience,
and drive sales. But once your campaigns are up and running, how ..
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308
In today’s fast-paced digital world, capturing consumer
attention is more challenging than ever. Brands are constantly competing for
visibility, relevance, and connection. Amid this noise, a creative ..
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240
In today’s fast-evolving marketing landscape, creativity
alone is no longer enough for advertising agencies to succeed. The integration
of data into creative processes has transformed how agencies str..
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In today’s hyper-competitive market, where consumers are
bombarded with countless ads daily, standing out is more challenging than ever.
The key to cutting through the noise and making a lasting impac..
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In today’s fast-paced, media-saturated world, businesses are
faced with a critical decision: Should they go the traditional route or embrace
digital when choosing an advertising agency? Both tradition..
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286
In today’s saturated market, standing out is no longer
optional—it’s survival. This case study reveals how a forward-thinking ad
agency engineered a 300% sales increase for a mid-tier consumer brand u..
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In the ever-evolving world of marketing, a creative
advertising agency plays a pivotal role in helping brands stand out.
Whether you're a startup aiming for brand recognition or an established company..
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In today's hyper-competitive marketplace, advertising isn't
just an option—it's a necessity. Whether you're launching a new product or
trying to grow your brand presence, partnering with the right adv..
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336
In today’s fast-paced digital landscape, grabbing and
holding consumer attention is no easy feat. Brands constantly battle for
visibility, relevance, and engagement. This is where advertising agenci..
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410
In the rapidly evolving world of visual marketing,
businesses are constantly faced with a crucial decision—Should we create an
ad film or opt for a digital video ad? While both mediums share the goal ..
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327
In today’s digital age, visual storytelling has evolved
dramatically, and at the heart of this transformation lies Visual Effects
(VFX). In the realm of advertising, where attention spans are short an..
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Creating an impactful advertising film can skyrocket your
brand’s visibility and engagement. However, without careful budgeting,
production costs can quickly spiral out of control, eating into your ma..
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405
In today’s fiercely competitive marketplace, standing out is
more crucial than ever. Brands strive not only to be recognized but also to
create meaningful emotional bonds with their audiences. One of ..
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293
In today’s fast-paced digital world, capturing audience
attention is both an art and a science. Brands aiming to make an impact through
video marketing often face a critical choice: should they invest..
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362
In today’s fast-paced digital world, advertising films are
more than just commercials — they’re storytelling masterpieces designed to
captivate, engage, and convert viewers into loyal customers. But w..
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In the fast-evolving world of advertising, staying ahead of
creative trends is key to capturing audience attention and driving brand
engagement. Ad films in 2025 are pushing boundaries, embracing tech..
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In today's saturated media landscape, where attention spans
are fleeting and competition is fierce, traditional advertising methods are no
longer enough. Consumers crave authentic connections, emotion..
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In the fast-paced world of advertising, where consumers are
constantly bombarded with content, a compelling ad film can cut through
the noise and leave a lasting impact. Whether you're a brand, agency..
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Advertising has always played a powerful role in shaping how
consumers perceive brands. While some ads merely promote products, a few
standout ad films go further—they transform public perception, red..
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330
In today's dynamic advertising landscape, sports media is a
goldmine for brands aiming to connect with passionate audiences. Seasonal
campaigns, particularly those aligned with major sporting events, ..
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367
The sports media landscape is undergoing a seismic shift. As
technology evolves and audience preferences change, traditional broadcasting is
being challenged—and often replaced—by Over-the-Top (OTT) p..
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289
In today’s fast-paced digital world, real-time engagement
has emerged as a game-changer for brands, especially in the realm of sports
media. With millions of fans glued to their screens during live ga..
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302
In the evolving world of digital marketing, brands are
constantly seeking effective ways to engage the next wave of consumers—Generation
Z. Born between 1997 and 2012, Gen Z is digital-native, sociall..
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346
In the fast-paced world of professional sports, it's not
just the athletes that keep fans coming back—it's the storytelling, the angles,
the commentary, and the moments that unfold through sports broa..
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In India, sports are more than just games — they're a
cultural phenomenon. With millions glued to their screens and stadiums packed
with passionate fans, Indian sports leagues like the Indian Premier ..
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As sports viewership continues to soar across the globe,
brands are seizing the opportunity to reach engaged audiences through
high-impact advertising on sports media platforms. In 2025, the competiti..
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286
In today’s hyper-competitive marketing landscape, brands are
increasingly turning to sports as a powerful medium to connect with audiences.
However, the terms sports sponsorship and sports advertising..
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387
In today’s hyper-connected world, sports media stands out as
a powerful platform for brands to amplify visibility and create deep consumer
connections. With millions of fans tuning in to watch their f..
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251
Over the past decade, India has witnessed an unprecedented
surge in the popularity of sports, transforming the media landscape and
creating a goldmine for advertisers. While cricket has traditionally ..
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As the advertising landscape continues to evolve, mainline
media remains a crucial channel for brands seeking to connect with broad
audiences effectively. In 2025, advertisers face a dynamic environme..
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214
In 2025, the marketing landscape is evolving at an
unprecedented pace, largely fueled by advancements in Artificial Intelligence
(AI). Among the many players in this transformation, Mainline Media
sta..
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294
In today’s fast-paced consumer landscape, Fast-Moving
Consumer Goods (FMCG) and retail brands face the constant challenge of
standing out in a crowded marketplace. While digital platforms have transfo..
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269
In an era dominated by smartphones, social media, and
on-demand content, it's easy to assume that traditional or mainline media
has lost its place. However, despite the rapid rise of digital platforms..
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389
In today’s fast-evolving marketing landscape, mainline media
advertising—comprising TV, radio, and print—remains a powerful way to reach
broad and diverse audiences. Despite the rise of digital channe..