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In the ever-evolving world of advertising, mainline media campaigns are undergoing a massive transformation thanks to the integration of Artificial Intelligence (AI) and data analytics. Traditional ap..

In today’s competitive advertising landscape, brands are under immense pressure to maximize the impact of their marketing budgets. While digital channels have taken center stage, mainline media—such a..

In the ever-evolving landscape of media and advertising, traditional media planning has witnessed a revolutionary transformation with the integration of Artificial Intelligence (AI). Media planners, o..