Elyts Knowledge Center - 2025 marketing trends RSS Feed

In 2025, the digital marketing landscape has taken a major shift, with brands moving away from high-budget celebrity endorsements and focusing instead on micro-influencers—creators with smaller but hi..

As consumer attention becomes increasingly fragmented, brands are turning to next-level innovations to stand out in the physical world. One of the most powerful combinations emerging today is Augmente..

Direct-to-consumer (D2C) brands have disrupted traditional retail by owning the customer relationship, controlling product narratives, and leveraging digital-first strategies. But as competition inten..

In 2025, brands are shifting their advertising strategies to connect more deeply with India’s diverse consumer base. One of the biggest game-changers in this space is the rise of regional language ad ..

In 2025, the advertising world stands at the crossroads of cinematic storytelling and data-driven creativity. Brands today face a key question: should they invest in traditional ad films or focus on d..

As retail marketing continues to evolve in 2025, Out-of-Home (OOH) advertising is witnessing a resurgence. With the rise of hyper-competition, digital fatigue, and changing consumer behavior, retail b..

In an era dominated by digital conversations, mainline media—print, television, radio, and outdoor advertising—remains a cornerstone of brand building. While online channels are rapidly evolving, main..

As we step further into the digital-first era, social media management has evolved beyond mere posting and community management. In 2025, top advertising and digital agencies are offering highly advan..

In an era dominated by digital-first strategies, marketers in 2025 are asking a crucial question: Is mainline media still relevant? Surprisingly, the answer is a resounding yes—traditional media is ev..

In an increasingly digital world, one might assume traditional advertising methods are losing their edge. However, mall advertising in 2025 tells a different story. With the retail landscape transform..

Out-of-Home (OOH) media has long been a staple of advertising, from giant billboards to eye-catching transit ads. Yet, in 2025, many marketers still carry outdated assumptions about OOH's effectivenes..

Out-of-Home (OOH) advertising in India is rapidly evolving, driven by smart city infrastructure, increased urbanization, and advanced targeting capabilities. As brands seek greater visibility and enga..

In 2025, the world of Out-of-Home (OOH) advertising is more data-driven, intelligent, and localized than ever. Brands are now tapping into hyperlocal targeting to deliver highly relevant, location-spe..

In an age where consumer attention is the new currency, static ads no longer make the cut. Brands that want to stand out must create dynamic, immersive experiences that captivate audiences and invite ..

As we step into the second half of the decade, shopping malls are reinventing themselves beyond retail—emerging as experiential, digital-savvy environments that offer brands unparalleled advertising o..

In an era dominated by smartphones, AI, and hyper-personalized ads, it’s easy to assume that traditional advertising formats like Out-of-Home (OOH) media would become obsolete. But in 2025, OOH is not..

In the ever-evolving digital marketing landscape, sports influencers have emerged as some of the most impactful voices in brand collaborations. As 2025 unfolds, their role is no longer limited to just..

In an era dominated by streaming platforms, social media, and AI-driven content, one might assume that radio has lost its relevance. Yet, in 2025, radio advertising is experiencing an unexpected resur..

As sports viewership continues to soar across the globe, brands are seizing the opportunity to reach engaged audiences through high-impact advertising on sports media platforms. In 2025, the competiti..

In an era dominated by digital content and ever-evolving social platforms, mainline media continues to hold its ground as a powerful force in the advertising landscape. For brands aiming to build long..

In the rapidly evolving media landscape of 2025, sports advertising remains a powerful vehicle for brands to reach engaged audiences. But the big question today is: TV Sports Sponsorship or OTT Sports..

Influencer marketing continues to be one of the most powerful tools for brands looking to enhance their online presence, engage with their target audience, and drive conversions. As we move into 2025,..

In the ever-evolving digital landscape of 2025, businesses face the challenge of earning consumer trust in a world saturated with information. One of the most powerful tools in building that trust is ..

In the ever-evolving world of marketing, staying ahead of trends is key to achieving measurable results. Outbound marketing, often seen as traditional, continues to hold significant value when combine..

In the fast-paced, digital-first world of 2025, the question lingers: Is print advertising still relevant? With businesses investing heavily in digital campaigns, it’s tempting to think print advertis..