Elyts Knowledge Center - 2025 Media RSS Feed

In an age dominated by digital screens, it’s easy to assume that print media is losing relevance. Yet, newspapers and magazines continue to hold a powerful place in the advertising ecosystem. Their cr..

Radio advertising has always been a trusted medium for brands, but in 2025 it is undergoing a dynamic transformation. With advancements in digital audio, smart devices, programmatic buying, and hyper-..

In an era dominated by digital channels, the relevance of mainline media—TV and print—might seem to be fading. However, 2025 has proven that traditional media continues to hold significant power in br..

In 2025, the sports media industry has undergone a digital transformation, with fans shifting en masse from traditional TV to streaming platforms. Whether it’s cricket, football, tennis, or MMA, live ..

Mainline media advertising—encompassing television, print, and radio—continues to be a powerful force in India’s marketing ecosystem. Despite the rise of digital platforms, traditional media retains i..

Mainline media advertising—encompassing print, television, and radio—continues to be a powerful tool for reaching mass audiences in India. Despite the rapid rise of digital platforms, brands still inv..